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Facebook Marketing: How To Keep Your Brand Liked
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Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
7/25/2012 | 10:02:06 PM
re: Facebook Marketing: How To Keep Your Brand Liked
Thank you for your comment. It sounds like your company has embraced a winning formula: Post information that your audience wants and needs, and don't inundate them with information. I'm curious about whether the content you publish results in two-way dialog and how you handle that type of engagement (resources, policy, etc.)

Deb Donston-Miller
Contributing Editor, The BrainYard
Equipment Leasing
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Equipment Leasing,
User Rank: Apprentice
7/24/2012 | 6:50:41 PM
re: Facebook Marketing: How To Keep Your Brand Liked
Social media has become a powerful outlet for businesses to market themselves. Websites like Facebook and Twitter allow businesses to connect to thousands of people and instantly send out relevant information. The equipment leasing company I work for has done this very well; we engage readers via social media and have a blog keeping people informed about the industry with financing tips. Businesses should be cautious about how frequent information is shared as well. The article makes a strong point about how businesses can be posting too much, resulting in getting less "likes." I believe the key to attracting a strong audience is knowing what to post, and when to do so.
PJS880
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PJS880,
User Rank: Apprentice
7/23/2012 | 6:14:17 PM
re: Facebook Marketing: How To Keep Your Brand Liked
I know that a big term off for liking places or a business on my Facebook page deals directly with how much spam and other junk posts will start to appear on my wall, what ridiculous updates will I like? If I was to get money saving coupons or a special access to privileged items that only the people who like are able to access, then I would be more motivate do like and stay liking your page. I find that the pages I do like tend to post on my wall but they are things that I do not mind seeing, pictures of wildlife, outdoors, and humorous pictures I tend to chuckle at. But when I start getting click here to go here and how about this great deal, it is an immediate turn off and there is nothing for me to like about that. I could also see how if a person is careless with their likes and their own wall starts to look like a billboard that could be enough to motivate someone to seek a different social media platform altogether, one that allows for ad free social networking, if thatGÇÖs is possible. In the end though if I do find a company or page has become annoying I just unlike them, and I can tell you I most likely will not be liking them once I unlike them once.

Paul Sprague
InformationWeek Contributor


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