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Google $22.5 Million FTC Fine Has No Teeth
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Andrew Hornback
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Andrew Hornback,
User Rank: Apprentice
8/12/2012 | 11:28:30 PM
re: Google $22.5 Million FTC Fine Has No Teeth
In an industry that's raking in $31 Billion dollars a year (just ask the IAB, they know these things), a $22.5 Million dollar fine is a joke.

Once people start to realize that Google and Facebook (among others) are ad serving platforms, their businesses survive on advertising revenue, and take steps to make sure that neither capitalizes on their data - think about it for a minute, the data that you're giving them for free is making someone at Google or Facebook a millionaire...

Another option for people that isn't listed here would be to use Internet Explorer 10 with the "Do Not Track" turned on by default.

Andrew Hornback
InformationWeek Contributor
RobMark
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RobMark,
User Rank: Apprentice
8/10/2012 | 6:38:22 PM
re: Google $22.5 Million FTC Fine Has No Teeth
You should never need to know how to dig into browser settings to opt out of tracking of any kind. Companies like Google that REPEATEDLY violate privacy to increase profits need to to be hit real hard with fines.
ePractical
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ePractical,
User Rank: Apprentice
8/10/2012 | 2:59:12 PM
re: Google $22.5 Million FTC Fine Has No Teeth
Why should Google be fined?

I agree that Privacy is important.

These points seemed to keep being forgotten:
1. The complaints regard primarily Opt-In Google Services
2. Any install from Google and especially Opt-In Services are accompanied by an obvious and clear notice by Google saying in effect " Please read this, it is important ! This is not your normal YADA, YADA !"
3. I believe the BIGGER problem is that companies need to listen much better to users (clients) because many user interfaces still, in the infamous Jobs critique - "Suck". (including Apples).

And I do think using technology to try and glean this information is less than effective. BETTER that top executives of companies get down from their ivory towers, once a day, and visit Customer Service and Tech Support and ask a simple Questions: What are customers saying today? What are they complaining about? This IS useful information!

If you want to jump on companies for Privacy mishandling try clicking on the link on your next Flash Update to see what their privacy policy is. 1st youG«÷ll get a very long list of Adobe Products. Then if you still care, find Adobe Flash product in that ridiculous and chest puffing list. Then click on the statement. YouG«÷ll find that the language is ONLY about AdobeG«÷s rights and nothing about you. Yah, they really care about YOUR PRIVACY.

PRESS: Pick the right targets please. And hopefully the clueless government blokes (all over the world) will stay out of what they donG«÷t understand.
Hey There Dude
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Hey There Dude,
User Rank: Apprentice
8/10/2012 | 2:07:54 PM
re: Google $22.5 Million FTC Fine Has No Teeth
3.79 hours of revenue. Ouch. LOL.
But let's put this speeding ticket violation in perspective. They just wanted to show you ads that were relevant to YOU. Not exactly peering into your bedroom. Let's keep this in perspective.


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