Apple's Mobile Commerce Future: AuthenTec Just The Start
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Bob Alouh
Bob Alouh,
User Rank: Apprentice
8/21/2012 | 2:19:11 PM
re: Apple's Mobile Commerce Future: AuthenTec Just The Start
One finger purchases through iTunes? Who wouldn't want to take that leap into the future of commerce? Everyone is used to e-commerce and single-click buying via ebay, paypal, and itunes. Now Apple can bring that to the real world with iOS and passbook.

The iOS platform is more secure than Android (let's avoid the debate) and with biometry plus embedded secure elements to authenticate a user (along with location, phone, etc.) this solution would elegantly bring commerce forward in an easy way.

I'd bet money that Apple has such a plan and it seems other's might be already in the game: take a look at the Tactivo from Precise Biometrics and you can already see the vision. Add strong authentication, identity, location, secure elements to a device we all carry and the possibilities are endless.

Mobile + ME = secure access to my house, my car, my wallet...all with a device I already carry everywhere.

Hmmm, starbucks...with buying coffee that easy - how well do the sensors work with jittery fingers. ;-)
User Rank: Apprentice
8/12/2012 | 8:51:38 PM
re: Apple's Mobile Commerce Future: AuthenTec Just The Start
I wouldn't discount the desire among younger consumers especially to leave cash and plastic at home. A few extra finger swipes is a small price to pay for being able to carry only one item -- a smartphone -- while running errands. I think Apple customers would find that a compelling reason to buy new hardware.

Lorna Garey, InformationWeek
User Rank: Ninja
8/10/2012 | 10:45:02 PM
re: Apple's Mobile Commerce Future: AuthenTec Just The Start
You're making it much more difficult than it would be, as well as less accurate than they actually are.
User Rank: Strategist
8/10/2012 | 10:31:39 PM
re: Apple's Mobile Commerce Future: AuthenTec Just The Start
Well, let's examine the real world. I have to fish my credit/debit card out of my wallet/purse, swipe it through a card reader which may or may not read it correctly the first time (repeat as necessary) and type a PIN or try and sign my name on a low-res touch pad with a stylus the size of an extra-large crayon. Hardly seems like less effort than pulling out my phone (which, most people are probably heavily engaged with before the reach the counter), tap my finger and select a single icon on the home screen (correction to your comment, there would be no going to the App Store, I'm assuming the purchases would all be done within Passport, i.e. in app).

Maybe something as trivial as the coffee shop isn't the best example, but Passport does seem like a great option for things like movie/concert tickets, restaurant checks, hotel bills, taxi fares, etc.
User Rank: Ninja
8/10/2012 | 6:12:34 PM
re: Apple's Mobile Commerce Future: AuthenTec Just The Start
Let's translate this concept to the real world. I'll even give you the fingerprint reader, which isn't a great biometric to use as it is easily "hacked".

I go to Starbuck's to buy a I have to fish my phone out of my purse, pull up the App Store, then "pull up Passport, hit the Starbucks tab, enter the amount and it auto-generates the appropriate QR-code". That's after I swipe my finger 5 times to get it to recognize me. Sounds like a modern day equivalent to pulling out a checkbook to me.

We need dreamers to come up with cool ideas, and realists to say when those dreams will never make it to the real world. Sorry, but I think this dream is one of those cases.

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