Comments
Social Networks: Many Friends Isn't Always More Valuable
Newest First  |  Oldest First  |  Threaded View
Deb Donston-Miller
50%
50%
Deb Donston-Miller,
User Rank: Apprentice
7/5/2011 | 7:28:11 PM
re: Social Networks: Many Friends Isn't Always More Valuable
I think smart companies have generated buzz with campaigns like American Airlines' but also see the need to dedicate resources to curating the comments that are posted to a Facebook page by all of those "friends." Companies' fan pages are essentially an extension of customer service. By not responding to concerns, questions, even compliments, a company demonstrates a lack of attention to its customers. By the way, dedicating resources doesn't mean 24/7 presence; it can mean one person who is charged with spending, say, 10% of his or her day on social network monitoring.

Deb Donston-Miller
Contributing Editor, The BrainYard
rrashty451
50%
50%
rrashty451,
User Rank: Apprentice
7/5/2011 | 6:40:44 PM
re: Social Networks: Many Friends Isn't Always More Valuable
i agree with you. In the case of companies, the rush to enter the social media frenzy takes precedense over intimatacy. I think as social media settles into a standardized method of customer-engagement, more intimate strategies will emerge for companies looking for long-term success. I would say however, there is nothing wrong with generating buzz with massive social campaigns, if that is part of the marketing strategy..


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 27, 2014
Who wins in cloud price wars? Short answer: not IT. Enterprises don't want bare-bones IaaS. Providers must focus on support, not undercutting rivals.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Howard Marks talks about steps to take in choosing the right cloud storage solutions for your IT problems
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.