Social Networks: Many Friends Isn't Always More Valuable
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Deb Donston-Miller
Deb Donston-Miller,
User Rank: Apprentice
7/5/2011 | 7:28:11 PM
re: Social Networks: Many Friends Isn't Always More Valuable
I think smart companies have generated buzz with campaigns like American Airlines' but also see the need to dedicate resources to curating the comments that are posted to a Facebook page by all of those "friends." Companies' fan pages are essentially an extension of customer service. By not responding to concerns, questions, even compliments, a company demonstrates a lack of attention to its customers. By the way, dedicating resources doesn't mean 24/7 presence; it can mean one person who is charged with spending, say, 10% of his or her day on social network monitoring.

Deb Donston-Miller
Contributing Editor, The BrainYard
User Rank: Apprentice
7/5/2011 | 6:40:44 PM
re: Social Networks: Many Friends Isn't Always More Valuable
i agree with you. In the case of companies, the rush to enter the social media frenzy takes precedense over intimatacy. I think as social media settles into a standardized method of customer-engagement, more intimate strategies will emerge for companies looking for long-term success. I would say however, there is nothing wrong with generating buzz with massive social campaigns, if that is part of the marketing strategy..

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