Facebook Cuts Organic Reach As It Promotes Ads
Newest First  |  Oldest First  |  Threaded View
Mike Kennedy
Mike Kennedy,
User Rank: Apprentice
10/9/2012 | 7:33:20 PM
re: Facebook Cuts Organic Reach As It Promotes Ads
This is a good development for Facebook and their shareholders as paid content represents a significant revenue stream to be exploited.

In fact, considering the wealth of data, it's amazing to me they did not charge brands to reach this audience several years ago when they easily could have.
David F. Carr
David F. Carr,
User Rank: Author
10/5/2012 | 2:51:56 PM
re: Facebook Cuts Organic Reach As It Promotes Ads
There's a good stream of comments going on our related story, Debra Donston-Miller's column:

Facebook's Promoted Posts For Individuals: A Bad Idea - The BrainYard - InformationWeek

The Agile Archive
The Agile Archive
When it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.