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How To Turn Customers Into Brand Advocates
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ronbo
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ronbo,
User Rank: Apprentice
10/19/2012 | 3:49:16 PM
re: How To Turn Customers Into Brand Advocates
This analysis makes a lot of sense and presents a huge opportunity to smaller businesses. SMBs (should) have a much easier time identifying and engaging with potential influencers because they don't have nearly as much data to parse.

The key, though, is the recognition that what Karen calls the "modern buying cycle" - consumers relying on themselves and each other more than on top-down messages from marketers - is as significant a phenomenon at a local boutiques as it is at the Gap or Macy's. The difference is that smaller merchants should actually find it easier to use social media and in-store interactions to identify, reward and stimulate potential brand advocates.

For an example of how this can work locally, see zavee.com (disclosure: I work there)


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