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Could Social Media Flub Cost You $4.3 Million?
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Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
7/29/2011 | 10:33:03 AM
re: Could Social Media Flub Cost You $4.3 Million?
The internal vs. external drivers point is really interesting. I think all of this underscores the importance of good analytics and, as Brian points out, firm policy.

Deb Donston-Miller
Contributing Editor, The BrainYard
Sean Regan
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Sean Regan,
User Rank: Apprentice
7/27/2011 | 2:02:44 AM
re: Could Social Media Flub Cost You $4.3 Million?
Often it isn't what is said that drives the cost. Instead, a major cost driver is the process required to get to the bottom of who said what, when, where. With so many posts, email, and other e-content you can often keep a room full of lawyers busy sorting through it all. Thats where the archive comes in, it lets you keep a close eye on the corporate social media accounts and drive down the cost and risk associated with them.
SSPENCER021
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SSPENCER021,
User Rank: Apprentice
7/26/2011 | 2:29:35 PM
re: Could Social Media Flub Cost You $4.3 Million?
As you accurately point out, like it or not, Social will be unavoidable for companies. Even when it is sometimes painful, we must adapt. Video killed the radio star. A comment on the points in the survey, as you mention, it doesn't address the upside of social. Additionally, I would be curious to what extent losses relating to social may not always be spawned internally. As an example, stock price hits are the biggest ticket item on the list. What percentage of social media events that hit stock price were actually started internally, compared to the public itself leveraging social to tell each other of issues, and have a large-scale voice to vent?
Bprince
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Bprince,
User Rank: Apprentice
7/25/2011 | 1:46:47 PM
re: Could Social Media Flub Cost You $4.3 Million?
I think this underscores the importance of having good social media policies. I'd be interested to know exactly what these companies were doing that they were losing this kind of money.
Brian Prince, InformationWeek contributor
ESHAMS200
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ESHAMS200,
User Rank: Apprentice
7/25/2011 | 1:43:12 PM
re: Could Social Media Flub Cost You $4.3 Million?
Here is my 2cents on all of them. It's all about the Pee Pee :-)

Twitter: I need to pee pee!
Facebook: I pee peed!
Foursquare: IGm pee peeing here!
Quora: Why am I pee peeing?
Youtube: Watch this pee pee!
LinkedIn: I pee pee well
New myspace: letGs dance while pee peeing!
Google+: Let's all pee pee in a circle
http://awesomize.me : HOW AWESOME DO I PEE PEE on Twitter, FB, Foursquare, Quora, youtube, LinkedIn, myspace and Google+


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