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Does Microsoft Really Need To Make Its Own Hardware?
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NiteOwl_OvO
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NiteOwl_OvO,
User Rank: Apprentice
12/10/2012 | 6:47:31 PM
re: Does Microsoft Really Need To Make Its Own Hardware?
Microsoft's problems are self-inflicted. They entered the MP3 player market too late and even though the Zune was great it was too little too late, now they're well on their way to repeating that success with the Surface. They have very aggressively controlled the software market on business and home computers for decades. So much so, that many people don't want MS involved in the mobile device arena at all. It's not that they want to see MS go down. MS has a bad reputation for not playing well with others and for dictating to consumers (and developers) what consumers want. Many consumers would prefer that MS played a smaller role in mobile devices while these new devices evolve to meet consumer's needs.
Laurianne
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Laurianne,
User Rank: Author
12/10/2012 | 6:37:14 PM
re: Does Microsoft Really Need To Make Its Own Hardware?
For many consumers, part of the what-tablet-to-buy equation is the Apple store genius bar. As the honorary tech support person for many family members, I appreciate the value of the genius bar. Can't figure out via the phone what mom did to the Macbook? I just send her to the mall. I wonder if Microsoft can replicate that experience -- so different from the PC support nightmares of old. And if someone is already loyal to the Apple genius bar, so much the harder the task for Microsoft. The service and support issues are just as important as the hardware design issues. With hardware OEM partners, Microsoft can't control the service consumers get.
Laurianne McLaughlin
InformationWeek
PMcDougall
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PMcDougall,
User Rank: Apprentice
12/10/2012 | 2:19:20 PM
re: Does Microsoft Really Need To Make Its Own Hardware?
i think Microsoft's decision to get into hardware is as much economic as technological. Hard to justify those Windows license fees given the alternatives. Hardware is a commodity, software is becoming a commodity, but Apple has shown you can make money by bundling--as long as you've got sufficient brand cachet. That's the real challenge for Microsoft
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