White House's Newest Social Tool: Pinterest - InformationWeek
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White House's Newest Social Tool: Pinterest
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Cara Latham
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Cara Latham,
User Rank: Apprentice
12/11/2012 | 5:24:14 PM
re: White House's Newest Social Tool: Pinterest
The Obama campaign and administration has always embraced new, social technologies to build relationships with constituents as well as develop and maintain relationships with who already support the president. A lot of companies would fare much better today if they took a page out of the president's book. Building relationships successfully in today's digital and mobile world requires organizations of any kind and size to use the tools their clients or target audience members are using. Pinterest, Google+, Facebook, Twitter, and other social media tools should not be ignored.


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