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Tell Me Again Why CEOs Should Tweet
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sweetman554
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sweetman554,
User Rank: Apprentice
12/13/2012 | 7:59:46 PM
re: Tell Me Again Why CEOs Should Tweet
Makes sense. While Twitter is somewhat different than past forms of communication, the fact of the matter is that CEO's in all size companies have not been universally present in newsprint, radio, television, email, etc. And yet companies have grown and thrived over the years. Might it be that more companies "get" social media than is claimed, and that they've made a conscious decision to have their CEO sit out another round of being the company's daily spokesperson?
Talent Analytics
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Talent Analytics,
User Rank: Apprentice
12/13/2012 | 7:59:33 PM
re: Tell Me Again Why CEOs Should Tweet
There's nothing like doing to fully appreciate the value and impact of social media. Encouraging top execs to offer thoughts on twitter and elsewhere is refreshing and welcome. In fact, I attended a talk at Dreamforce where Jeff Immelt, CEO of GM talked about how much he enjoys blogging and interacting without the constraints of "scrubbing" his words. Immelt, along with Gen. Colin Power talked about active participation with social media - not to mention Richard Branson who is active on twitter and blogs on LinkedIn.

If CEOs and leaders from some of the largest organizations in the world see the value in embracing social, there's no reason why executives from midsize or smaller organizations can't or shouldn't as well.

Mike Kennedy
Dir Marketing
Talent Analytics, Corp.
MyW0r1d
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MyW0r1d,
User Rank: Strategist
12/13/2012 | 7:17:41 PM
re: Tell Me Again Why CEOs Should Tweet
I had followed a leading network vendor's CTO who tweeted frequently until it became clear there was little benefit and so kicked them out of my tweeter nest. Problem was, the tweets were equal parts marketing announcements (50%) and wardrobe selection quandries or cultural awareness tours she participated in as she was jetting around their world's offices (50%). Great if I wanted to follow a travel consultant instead of the CTO of a major network hardware vendor.

I say, let a CXO tweet, if they want, but they (or their appointed minion) should keep it relevant. Being irrelevant or overly publishing humorous asides like digs at competitors only lessens their position as considering social media or tweeter a gam or amusing pasttime. Perhaps James' opinion would change if he read some of the posts.
David Berlind
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David Berlind,
User Rank: Apprentice
12/13/2012 | 3:11:11 PM
re: Tell Me Again Why CEOs Should Tweet
Interesting post Chris and I think the examples you called out help to inform the debate (hey, Laurie.. if you're watching.. maybe this would make for a great debate!). It would be interesting to look at the financial trajectory of Salesforce vs Oracle since social media really got its legs under it. In April of 2008, Oracle was trading at around 22 and today it's at around 32. Salesforce on the other hand was at 59 back in April of '08 and today is at 166. Oracle has had a little less than 50% growth. Salesforce is close to 200% growth. I'm not saying the growth of either is directly attributable (or not attributable) to their CEOs use of social media. But the two are more apples to apples from a comparison point of view. Back in his Oracle days, Benioff was widely viewed as Ellison's protoge. As industry CEOs go, the two love the spotlight, have gargantuan egos, love to provoke controversy and are virtually synonymous with their brands. The personalities of both men greatly helped to propel their companies to the heights they've achieved. Yet one has heavily leveraged social media as a platform to get his message out. And the other has not.
Mathew
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Mathew,
User Rank: Moderator
12/13/2012 | 11:01:39 AM
re: Tell Me Again Why CEOs Should Tweet
One of my favorite CEO Twitter feeds is via United Airlines CEO Jeff Smisek. That it's a fake feed makes it an even more hilarious highlight of how ineffective the airline seems to be at public relations.
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
12/12/2012 | 10:08:38 PM
re: Tell Me Again Why CEOs Should Tweet
What you say makes a lot of sense, Chris. (Although, the Pope *is* on Twitter now.) But there are a lot of people who say that social doesn't really take hold at a company until upper management participates. Maybe it's different for external social media. But, just like I expect to see whomever is president with a Facebook and Twitter presence (even though I know someone else is writing as him/her), I think people/customers/shareholders will start to expect (if they don't already) some kind of public presence from the top exec on social media.

Deb Donston-Miller
Contributing Editor, The BrainYard
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