re: Can Microsoft Surface, Best Buy Save Each Other?
The case isn't made out of a cutting edge alloy. It's made of injection molded magnesium. There's nothing new about that. The finish is what's different. No better or worse than the anodized aluminum alloy Apple uses.
As far as the lack of outlets goes, that's just nonsense. If Apple can sell over a million iPad Mini's from their web site in presales, and they can sell several million over the weekend alone of a new iPad, much from their web site, so can Microsoft, if they have a desirable product. So they certainly should be able to sell several million during the holiday quarter.
If they are struggling to sell these, perhaps it's because people simply aren't interested. Their silly Ads don't help. All they seem to be interested in showing are people dancing around, clicking on the cover/keyboards. There's no more than a couple of seconds of people actually using them. And people buy tablets so that they DON'T have to have a keyboard. These Ads make it pretty clear that Microsoft expects that you WILL need a keyboard. Exactly the opposite of what people want.
But then, Microsoft doesn't understand people's needs and wants. We saw that clearly with their Win Phone Ads, where they explained that people spent too much time on their smartphones, and that with theirs, you would take it out and put it right away. But people LIKE using their smartphones, so those Ads bewildered people, and turned them off.
They're doing the same thing here.