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5 Ways Social Media Makes B2B Sense
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dharani
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dharani,
User Rank: Apprentice
1/28/2013 | 2:00:57 PM
re: 5 Ways Social Media Makes B2B Sense
Good article. Social CRM provides a platform for businesses to engage effectively with customers. Just read an informative whitepaper on " Utilizing Social CRM to enhance business relationships", readers will find it useful @ http://bit.ly/UDUptM
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
1/27/2013 | 8:20:41 PM
re: 5 Ways Social Media Makes B2B Sense
Thank you for your comment, and your point is well-taken. It seems like there have to be some tight controls and management around the interactions, which can be challenging depending on the platform(s) being used.

Deb Donston-Miller
Contributing Editor, The BrainYard
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
1/27/2013 | 8:12:53 PM
re: 5 Ways Social Media Makes B2B Sense
Thank you for your comment. It seems that social capabilities are increasingly being integrated into enterprise systems such as content and document management.

Deb Donston-Miller
Contributing Editor, The BrainYard
lyyons
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lyyons,
User Rank: Apprentice
1/25/2013 | 6:41:10 PM
re: 5 Ways Social Media Makes B2B Sense
Great article, and I broadly agree with your points. My problem with B2B social media is that it's not easy to immediately attribute gains or leads. Even when making yourself seen in the marketplace, eventual buyers who happen to remember your company instead of clicking a specific track link are credited to "direct traffic" instead of SM.

I think it's slightly more direct with communities on Google+ and groups on LinkedIn, but I still see social media as being widely disparaged for not being "real."
jcholman
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jcholman,
User Rank: Apprentice
1/24/2013 | 8:21:54 PM
re: 5 Ways Social Media Makes B2B Sense
I'd agree with your article, we're developing a vertical community that mirrors that of "local businesses in real-life". Definitely a different business model to that of Yelp! The way we explain it to our primary customer is internally, we're your customer relationship management system (social CRM.) But externally, we're a conduit for social interaction using real-time content management. We can seamlessly take online conversations , "offline" and collect more data as needed from surveys and interviews..


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