Why Mobile Twitter Users Are Different - InformationWeek
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Why Mobile Twitter Users Are Different
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Michael Endler
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Michael Endler,
User Rank: Author
2/15/2013 | 5:45:33 PM
re: Why Mobile Twitter Users Are Different
Yeah, I do the same thing-- flag some site that I want to look at later but then never get around to it. That issue aside, this article matches my own experience. On a computer, I use Twitter mostly as a firehouse of semi-reliable, up-to-the-minute news. On mobile, I'm much more likely to interact with others, comment on whatever I'm doing, etc. Twitter's come to fill a number of roles, but I've always found it particularly interesting as a real-time method for coordinating people via mobile devices-- flash mobs, protests, etc.

Michael Endler, InformationWeek Associate Editor
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
2/15/2013 | 9:54:10 AM
re: Why Mobile Twitter Users Are Different
Thanks for the comment, Cara. I agree with you that mobile-first users' expectations are changing--whether they are mobile-first on Twitter or just in general. They expect to be able to use their mobile device to help do things more quickly and easily. When a site is not optimized for that experience, they have a harder time and will likely go elsewhere.

Deb Donston-Miller
Contributing Editor, The BrainYard

Cara Latham
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Cara Latham,
User Rank: Apprentice
2/14/2013 | 3:38:40 PM
re: Why Mobile Twitter Users Are Different
I'd have to agree with this assessment -- I frequently turn to Twitter as my social media network of choice while commuting. I follow my favorite brands and celebrities and click on the links they post -- just out of curiosity, since I am bored on the train. Frequently, I am disappointed when the link sends me to a non-mobile website. I may say to myself, "Remember to check that link out later when you get onto a computer." But I never get around to doing it because I am not actively seeking out Twitter on the computer and forget to check the link out when I am at home. So from a business perspective, brands have the best way of reaching me while I am on Twitter in the morning and evening on my commute -- trying to entertain myself while on the train. They are more likely to get a response from me if they provide that entertainment for me.


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