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Cisco's Future Focuses On Cloud, SDN
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Drew Conry-Murray
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Drew Conry-Murray,
User Rank: Ninja
2/16/2013 | 12:19:00 AM
re: Cisco's Future Focuses On Cloud, SDN
I think Cisco is in step with its customers rather than being behind the market. SDN as a concept is evolving quickly, but uptake in actual data centers is slow. And Cisco has an advantage that startups like Big Switch and Nicira don't when it comes to northbound APIs, which will allow third-party applications to take advantage of network programmability. Given Cisco's huge market share, developers will certainly include Cisco in their application plans. Of course, given that Nicira now belongs to VMware, it too will be a prime target for third-party apps.

Drew Conry-Murray
Network Computing
cbabcock
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cbabcock,
User Rank: Author
2/15/2013 | 8:30:54 PM
re: Cisco's Future Focuses On Cloud, SDN
Cisco is behind start-ups like BigSwitch and Nicira as well as VMware in concluding that virtualized networking is a primary building block of the future data center. Does that mean it's behind the market, or merely in step with its own customers? Its results have not punished it for being on the trailing edge of this trend so far. Charlie Babcock
Drew Conry-Murray
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Drew Conry-Murray,
User Rank: Ninja
2/15/2013 | 2:04:04 AM
re: Cisco's Future Focuses On Cloud, SDN
SDN and network virtualization are going to make the data center network market more competitive. Startups and established vendors alike are challenging Cisco with disruptive technologies. In particular, VMware looms as a competitor. It has both VXLAN and Nicira as options for network overlays that, while not marginalizing the physical network, create a new set of interfaces for applications and network services. Cisco's SDN strategy is trying to strike a balance between preserving the margins it can command for its ASIC-powered switches and routers while also trying to bring more automation and scalability to the network. It's still early days in the SDN market in terms of customer adoption, so the company has an opportunity to fine-tune its strategy and weild its considerable influence in the data center, both with customers and third-party vendors, to its advantage. It's interesting times in networking.

Drew Conry-Murray
Editor, Network Computing


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