Comments
Why Enterprise Social Networking Falls Short
Newest First  |  Oldest First  |  Threaded View
Engineer Veteran
50%
50%
Engineer Veteran,
User Rank: Apprentice
3/7/2013 | 11:38:58 AM
re: Why Enterprise Social Networking Falls Short
Good comment eafpres but I think one of the great points of the article is that enterprise social started before the 'external social' revolution and enterprises haven't refocused their approach. Most still see it as 'that Facebook thingy' versus what it really is, a change in who some people communicate. People don't necessarily consider 'internal and external email anymore, its all one to us. Social will eventually be something like that.
eafpres
50%
50%
eafpres,
User Rank: Apprentice
3/4/2013 | 11:51:39 PM
re: Why Enterprise Social Networking Falls Short
This is an interesting study. To me it assumes certain bins of application of enterprise social networking, and uses an especially wide definition of it, so that the end result of under-achievement is almost designed into the methodology. Specifically, I'm surprised internal collaboration or innovation or related topics are relegated to an "other collaboration..." bucket, then the topical questions seem to assume it has to be used for sales, marketing, or customer service.

Most large companies struggle with collaboration across groups which is likely to limit their innovation or reduce the efficiency of the innovation process. It seems to me that enterprise social networking, in a specific platform for the purpose (as opposed to the various generic things like directories and the like) stands to be an important accelerator for companies that learn how to use it.

I think in the future you should consider restructuring the survey to better differentiate between clearly internal and within-the-company collaboration uses and the growing B2C or B2B external uses of social media.


Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.