Comments
4 Analytics Lessons From Professional Sports
Newest First  |  Oldest First  |  Threaded View
Peter
50%
50%
Peter,
User Rank: Apprentice
3/13/2013 | 4:43:06 PM
re: 4 Analytics Lessons From Professional Sports
I just want to say that I really enjoyed this article. As an avid sports fan, I immediately became fascinated with the greater use of objective numbers as opposed to the old Gǣeye testGǥ of a player. I am a huge basketball fan and have watched for years as Darryl Morey and a host of other general managers and franchises pioneer the use of advanced statistics that they developed from the data that they collected. For example, ask the average NBA fan who the most clutch player in the league is and the answer will likely be Kobe Bryant. But statistically speaking, Kobe is nowhere in the top 10 as far as clutch play goes (score within five points and last five minutes of the game or overtime) and his effective field goal percentage is precipitously lower than those ahead of him. But people have a tendency to perceive and judge with their eyes, rather than looking at the data itself.

I think that Morey is right in that the NBA will be a completely different game in a decadeGs time. Ultimately this will force head coaches to better understand the data they accumulate about how players move on the court and then it just turns into a domino effect. And, no surprises here, it all starts with improving technology.

I love that you covered this because we so frequently hear about how other industries (healthcare, government, etc.) are using these tools to analyze their data and frequently the sports story is less heard. Thanks for the great read.
Nathan Golia
50%
50%
Nathan Golia,
User Rank: Apprentice
3/5/2013 | 5:53:05 PM
re: 4 Analytics Lessons From Professional Sports
Some prominent people in the NHL, like former Maple Leafs GM Brian Burke; his son, a scout for the Flyers; and NBC lunkhead Mike Milbury, have questioned the use of advanced stats in that league recently. It surprises me to still see such resistance considering the fact that teams have had success using them in both baseball and basketball G sports that couldn't be much more divergent in style. You'd think hockey executives who want to win would be all over it, but it still appears to be widely derided.

The Buffalo Bills announced the creation of an analytics department this year. Coverage of it by the local media has fallen off somewhat as we've moved into the offseason but with free agency and the draft coming it will be interesting to see what effect this has on what has been a... let's say "frustrating" team to be a fan of for 20+ years.
FritzNelson
50%
50%
FritzNelson,
User Rank: Apprentice
3/5/2013 | 2:08:48 AM
re: 4 Analytics Lessons From Professional Sports
Sports is so dominated by statistics it's sometimes easy to forget that there's some real analysis going on. I love the idea that instead of players using PEDs to overcome injuries, better treatment, more prevention, etc., will be used.
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
3/4/2013 | 5:59:44 PM
re: 4 Analytics Lessons From Professional Sports
Bill James of the Boston Red Sox is another pioneer in adopting analytics that deserves mention here. James wasn't at this year's conference, but he has been beating this drum since the '70s.
NucleusResearchHP
50%
50%
NucleusResearchHP,
User Rank: Apprentice
3/4/2013 | 5:26:18 PM
re: 4 Analytics Lessons From Professional Sports
Doug,

Great points. Some of your readers may not know how important the "Stick with It" point is; the first sabermetric hire was probably Allen Roth back in 1947 and the first manager to really understand the importance of developing below-market talent was Branch Rickey, the guy who hired Roth for the Dodgers. But it took another 50 years to get to the point where the A's/Beane/dePodesta were able to get to where they got.

The alignment between the structured analysis of sports and the helter-skelter world of business intelligence is one that is poorly documented, but the importance of subject matter expertise and understanding the new world of geographic/meteorological/systems-based visualization can't be understated. This is an area where business analysts could learn a whole lot from their sports counterparts; I'd be glad to chat about it more.


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.