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What Will Salesforce.com Buy With $1 Billion?
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D. Henschen
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D. Henschen,
User Rank: Author
3/17/2013 | 6:11:21 PM
re: What Will Salesforce.com Buy With $1 Billion?
They've already introduced "Chatter Box." I don't what they gain by buying a fremium business. Plus, drop-box-like technology is hardly revolutionary and doesn't advance sales, service or marketing very much.
brunoaz
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brunoaz,
User Rank: Apprentice
3/17/2013 | 4:32:18 AM
re: What Will Salesforce.com Buy With $1 Billion?
Great column Doug. Predictions are tough; while your guest on Marketo could be right, when it comes to acquisitions, there are two parts to the equation - the company that acquires and the one that can be acquired. Many of the companies cited are on such growth trajectory, It'd be interesting to see if they would settle for a deal.

That being said, I wholeheartedly agree with you - Big Data and Analytics are tremendous opportunities for Salesforce. I wrote a column on this a little bit ago. Check it out @ http://onforb.es/ZhncJ3
Andrew Hornback
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Andrew Hornback,
User Rank: Apprentice
3/16/2013 | 4:28:40 AM
re: What Will Salesforce.com Buy With $1 Billion?
There's actually been some water cooler discussion around my "day job" about what SalesForce is going to do next.

The idea that I'm betting on is that someone like Box or DropBox is going to be the next to go under their umbrella. Benioff has said that he wants to build that tecnology into the SalesForce platform and has made it a priority - why build when you can buy? Pick up the technology, spend the effort integrating it, add the functionality for your existing clientele and try to convert current Box users over to the entire platform of services... could be a serious win.

Andrew Hornback
InformationWeek Contributor
D. Henschen
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D. Henschen,
User Rank: Author
3/13/2013 | 4:05:21 PM
re: What Will Salesforce.com Buy With $1 Billion?
Another nice list of candidates here... more extensive on the marketing and sales options, so check it out!
D. Henschen
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D. Henschen,
User Rank: Author
3/13/2013 | 2:54:31 PM
re: What Will Salesforce.com Buy With $1 Billion?
A key point here is that big data and marketing analytics are closely intertwined. Salesforce has been using Twitter's API to send marketing messages, so it's already exploring this area. Google and Facebook are all about digital marketing and big-data analytics. This isn't just about behind-the-scenes infrastructure that might give Force.com a boost, though that would be a benefit, too.
Laurianne
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Laurianne,
User Rank: Author
3/13/2013 | 2:19:15 PM
re: What Will Salesforce.com Buy With $1 Billion?
"Salesforce has been offering hefty headhunting bonuses recently to hire every HBase expert it can find, according to one source in the Bay area." This certainly backs up your thinking, Doug. Very interesting.

Laurianne McLaughlin
InformationWeek
ChrisMurphy
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ChrisMurphy,
User Rank: Author
3/13/2013 | 2:02:47 PM
re: What Will Salesforce.com Buy With $1 Billion?
I'd be surprised if Salesforce pursued any big deals outside marketing, customer service and analytics. With Chatter Salesforce had ambitions of selling a collaboration platform that everyone in the company used, but the company now seems more focused on this huge opportunity around the customer. The wild card is the Force platform and how much it invests in making that a broad cloud software platform.
ChrisvLS
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ChrisvLS,
User Rank: Apprentice
3/13/2013 | 1:37:54 PM
re: What Will Salesforce.com Buy With $1 Billion?
Great piece. Our take is pretty similar. (Disclousre, I worked on the Customer Experience Management strategy at ADBE.) Check out our list at: http://sgy.cc/Y95yoq


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