The Rise And Stall Of Social Media Listening - InformationWeek
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The Rise And Stall Of Social Media Listening
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CAgarwala400
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CAgarwala400,
User Rank: Apprentice
3/19/2013 | 3:06:21 AM
re: The Rise And Stall Of Social Media Listening
As far as novelty and future scope is concerned social media listening is nice to have. But this data need to complement the data from surveys, gathered from reliable respondents.

Though, social media listening can do wonders for spreading word of mouth and managing operations. Recently Oreo took advantage of Super Bowl black out to increase mind share of customers in social media.


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