The Rise And Stall Of Social Media Listening
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
3/19/2013 | 3:06:21 AM
re: The Rise And Stall Of Social Media Listening
As far as novelty and future scope is concerned social media listening is nice to have. But this data need to complement the data from surveys, gathered from reliable respondents.

Though, social media listening can do wonders for spreading word of mouth and managing operations. Recently Oreo took advantage of Super Bowl black out to increase mind share of customers in social media.

Register for InformationWeek Newsletters
White Papers
Current Issue
2016 InformationWeek Elite 100
Our 28th annual ranking of the leading US users of business technology.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.