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Microsoft Seeks Windows 8 App Wave
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Yosm
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Yosm,
User Rank: Apprentice
3/23/2013 | 4:11:15 PM
re: Microsoft Seeks Windows 8 App Wave
check out the latest Windows 8 twitter app.. www,windows8web.com/twitter-app-fo...
MarkJones
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MarkJones,
User Rank: Apprentice
3/21/2013 | 10:41:49 PM
re: Microsoft Seeks Windows 8 App Wave
My daughter also has a Lumia 920, and I agree with your ideas about the quality of both the hardware and the OS software. However, products can technically be the "greatest" (or at least clearly superior), and yet their manufacturer can still go under.

I was closely associated with both Microsoft and IBM in the 80s, and I witnessed IBM almost sinking under the waves. You and I both know what they are (and are not) today. Neither Nokia nor Microsoft are immune from the same drastic effects of ignoring the new world technology paradigm. I hope, for personal reasons, MSFT does not suffer the same fate. But I'm afraid it's entirely possible in the long run, unless they drop over-confident smugness in all areas of their business. For one, they must take some more tangible steps to demonstrate that the new-world app developers are one of their most important assets and do what is needed to attract them to the MSFT platform. Giving away $100 per app is insignificant and will only encourage a lot of "junk" apps. This will not make their products more attractive to the world at large -- the consumer market that should be their bread-and-butter.
dhugos
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dhugos,
User Rank: Apprentice
3/21/2013 | 6:56:57 PM
re: Microsoft Seeks Windows 8 App Wave
The MarkJones comment was very informative.

Regardless of what you may think of MS, I hope some realism prevails. Google and Apple are hardly little underdogs anymore, and are not exactly laudable examples of propriety.

What I would say is that Microsoft and Lumia have indeed come up with a great phone that is very nice in just about every regard, when they released the Lumia 920. It is just flat-out sweet, the apps very snappy and attractive, the interface very natural, and the feel of it is great. I'm personally very satisfied.

As far as Microsoft goes, I think they need to get some AT&T salespeople to act as evangelists for the product in order to increase their sales trajectory.

I wouldn't say that if I felt it was a mediocre product - so far, everything's been great, including some things other phones don't have, like the charging system for instance, and the Nokia apps which have been excellent.
MarkJones
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MarkJones,
User Rank: Apprentice
3/21/2013 | 1:49:27 PM
re: Microsoft Seeks Windows 8 App Wave
My company is currently a one-man software development org specializing in mobile apps. I am targeting the Windows phone and tablet platform exclusively, for two primary reasons: 1) I have considerable past expertise in MSFT-related development; and (more importantly) 2) I believe the Microsoft technology platform has an excellent chance for the future. So in my thinking, their tiny market share in the mobile area is currently irrelevant to me.

That being said, I have a serious concern about MSFT at this point. While they currently have the technical and financial wherewithal to pursue this new market, much of their internal philosophy and therefore external actions reflect a gross over-confidence in their present position of strength. For example, they still approach the app-development community in the same way as they did when they were king of the desktop. Ergo, they charge a premium price for the development tools and developer support, and after much research I'm convinced that many leaders at Microsoft don't believe this past reality needs to change in this new world. I believe this is a grave mistake, which they must begin changing immediately.

MSFT has lost the loyalty of the development community at large, although die-hard Microsoft "cultist" developers will stick with them until the Titanic sinks. I am not one such developer. So although I'm pursuing their technology platform full-steam-ahead, I'm also standing on the foredeck watching for icebergs. Microsoft's old developer paradigm is a berg I've already spotted, but so far Redmond is not changing their course to avoid the impending collision. Based on their experience in this new market, they should have learned better by now.

The mobile marketplace tells us all we need to know about Microsoft's "rep" with developers, at least those serving the application needs of the consumer market (ergo, the world at large). We the people of the developer community have become interested in the consumer market on a mass scale, and the Apple/Google camp represents that market on their technology platforms. Thus far, Microsoft is effectively a non-entity.

What the MSFT demi-gods are missing in this equation is the "we could possibly fail" factor. They are smug, based on my personal experience with their views, and their old-school treatment of developers is only one evidence. And they are arrogant if they continue their current position of believing they will attract both the quality and quantity of apps to their platform they must have to survive, all the while attempting to milk prospective developers dry through the cost of MSFT development tools. If Microsoft commanded the market share Apple does, they could get by with such tactics. To say the least, they do not, and they cannot.

Regardless of the present size of their war chest, this particular brick is going to prove too heavy for Redmond to fly in the long run. Without removing the significant obstacle of development-tool costs in short order (i.e. without providing Visual Studio Pro free to all), Microsoft is placing an unrealistically heavy burden of commitment, or even interest, onto an already-proven-fickle dev community.

Let's briefly summarize the revenue reality for the thinkers in Redmond:

1) Current lack of market share deters many developers from being interested in the MSFT phone/tablet platform.
2) Current dev-software costs deter many other developers that are not already put off by the apparent lack of opportunity.
3) The consumer market represents the future of computing -- it will drive everything, including financial success.
4) Microsoft is in no position to behave as if the enterprise software market is all they need to care about; i.e., they either succeed in the consumer market or be consigned to becoming only a "niche" technology company, much as IBM now is (rewind to the 80s).
5) Providing great tools at no cost (such as VS Pro) is a significant incentive for developers wondering whether they should be at all interested in pursuing the paltry consumer-market portion Microsoft currently owns.
6) MSFT will recoup its initial investment in the app developer through:
a) 30% off-the-top pure profit on app sales
b) MSDN annual subscription purchases and renewals
c) Additional MSFT software-license sales on W8-based devices
d) Yearly fees for membership in the W7 Phone or W8 App marketplace
e) Serving and thus endearing the consumer app-dev community
f) Most important: gaining significant popularity in the new world at large
Johnnythegeek
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Johnnythegeek,
User Rank: Strategist
3/21/2013 | 1:42:55 PM
re: Microsoft Seeks Windows 8 App Wave
It would seem to me that with a Windows mobile market share of around 2 to 3% that this low percentage would be the reason why developers are not doing anything with Windows mobile.
I am not sure this amount of bribe money is going to go very far when you consider the lack of potential revenue with such a low user base. If Microsoft really wants to attract developers its going to have to start by increasing Windows mobile users and then hope developers will see this as a opportunity. My own feeling as someone who gave Windows 7 .5 mobile a try. Is that while Windows mobile is a OK OS on a phone. It has absolutely no real advantage over IOS or Android. In fact it very much reminds me of a second class OS. Something for cheaper bottom end smartphones none of which come close to competing with IOS or Android.


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