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Google Backlash: For Real This Time?
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ChrisMurphy
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ChrisMurphy,
User Rank: Author
3/26/2013 | 1:01:03 PM
re: Google Backlash: For Real This Time?
Relying on a free service is a risk, but is it riskier with Google than it is with a startup? I don't think so, and I doubt people will make this risk factor a big part of the use- don't use decision for new services. Keep's bigger challenge is just combatting the inertia a strong service like Evernote has with its users.
Laurianne
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Laurianne,
User Rank: Author
3/26/2013 | 1:04:24 PM
re: Google Backlash: For Real This Time?
Some Evernote users simply don't want to put all their eggs in Google's basket. That is a factor Google must fight.

Laurianne McLaughlin
InformationWeek
Andrew Binstock
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Andrew Binstock,
User Rank: Author
3/27/2013 | 4:26:25 AM
re: Google Backlash: For Real This Time?
I think the crucial factor w.r.t. Evernote is that note-taking is all they do. They're not going to cancel the service the way Google has with various projects. So, it's more than the entrenched user base that Google has to overcome, it's the perception that note-taking is not a core business--and hence vulnerable.
cbabcock
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cbabcock,
User Rank: Strategist
4/8/2013 | 10:34:33 PM
re: Google Backlash: For Real This Time?
"Whatever trust Google earned it in its youth it has squandered in its adolescence." Well said. To really win widespread adoption of its offerings outside of search, Google needs to learn that not everyone wishes to be the guinea pig in its next science project. Google wants to innovate and experiment with new services but users don't wish to be experimented upon. We want to buy into the services that reflect the core business with which Google's decided to stick. With each killed service, I'm less certain what that is. Charlie Babcock, InformationWeek senior writer
Andrew Hornback
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Andrew Hornback,
User Rank: Apprentice
4/23/2013 | 2:21:39 AM
re: Google Backlash: For Real This Time?
I wonder if Google would go for the idea of possibly selling off the services that they're planning on closing. Perhaps there's someone out there who would be able to take the code for something like Reader and find a way to make it turn a profit so that all of the supporting infrastructure can be taken care of, etc.

I recall the outcry when Zynga was cancelling some of the games that it had out there that were seeing less than stellar usage. By letting users of these services know about the decision and give them the option to purchase the service and operate it as a business, perhaps Google, Zynga and the others out there could extend a little good will to the users.

From a business perspective, at least Google would be able to make some profit by closing these services and the services themselves could live on under the watch of the community or another organization. However, eventually, all services will end... just a matter of time.

Andrew Hornback
InformationWeek Contributor
Mike_Acker
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Mike_Acker,
User Rank: Apprentice
5/6/2013 | 11:27:03 AM
re: Google Backlash: For Real This Time?
anybody should be able to figure this out: if you play with clouds you may get rained out.


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