9 Challenges To Your Mobile App Strategy
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
1/14/2015 | 8:13:00 PM
Issues with Mobile Content Management and Delivery
Content requirements of Mobile Apps continue to expand to include rich content - images, videos, etc. At the same time the performance unknowns of  spotty wireless networks and dropped connections. make it difficult to reliably deliver rich content to mobile devices.

Delivery of rich mobile content eats up a lot of bandwidth. Many a time the content is not sized to match the screen dimensions of the mobile device, which adds on to the bandwidth costs.

Managing rich content is yet another pain point. Appstores like Google Play constrain you to bundle all your rich content into monolithic expansion files. Any updates to your rich content requires you to release a new version of your Mobile App.

In my view, mobile content management requires a solution that can reliably deliver content, optimize bandwidth usage, provides flexibility in managing content, and is easy to use.

User Rank: Apprentice
10/25/2013 | 10:11:52 AM
re: 9 Challenges To Your Mobile App Strategy
I think its critical that from the outset you identify you apps main goal - is it as a marketing channel or as a revenue stream? Both of these options will lead you to very different app marketing, design and monitization strategies. If you have an app idea, or need to create an app marketing strategy here is a good place to start:

Register for InformationWeek Newsletters
White Papers
Current Issue
Increasing IT Agility and Speed To Drive Business Growth
Learn about the steps you'll need to take to transform your IT operation and culture into an agile organization that supports business-driving initiatives.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.