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Facebook Ranks Top 'Enterprise' Collaboration Platform
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PJS880
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PJS880,
User Rank: Apprentice
6/27/2013 | 3:24:54 AM
re: Facebook Ranks Top 'Enterprise' Collaboration Platform
I have to agree with
both Richard Hughes and cbuckley98002 the title threw me for loop and actually was what brought me to read
the article. I would never use Facebook as an enterprise collaboration tool.
Especially if I have the means to software like SharePoint. Furthermore if was
the business owner that spent lots of money to get a service like SharePoint,
to only find out employees were using Facebook. I think I would be upset as the
business owner.

Paul Sprague

InformationWeek Contributor
cbuckley98002
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cbuckley98002,
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5/29/2013 | 7:15:11 PM
re: Facebook Ranks Top 'Enterprise' Collaboration Platform
Richard, I had a similar initial reaction. Collaboration in the enterprise does not equal enterprise collaboration. But what I think this indicates is that for the majority of organizations who do not have enterprise-class social collaboration tools in place, there will be data / intellectual property "leakage" through consumer-based social platforms, such as Facebook. Do the majority of users talk about work on Facebook and Twitter? No. But does it happen? Yes. And does that increase risk for organizations? You bet.

The fact that Facebook usage is so broad within the enterprise tells me that most organizations are culturally ready for enterprise-class social collaboration.
Richard Hughes
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Richard Hughes,
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5/28/2013 | 12:43:41 PM
re: Facebook Ranks Top 'Enterprise' Collaboration Platform
Sorry for not replying sooner - I missed your comment. Yes, I think a follow-up would be interesting. What I'd be particularly interested in is how the survey separated internal communication (i.e. employees talking to each other, what I would characterise as "enterprise collaboration) from external communication (i.e. employees talking to customers, what I would characterise as "customer engagement").
garfage
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garfage,
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5/21/2013 | 5:30:23 PM
re: Facebook Ranks Top 'Enterprise' Collaboration Platform
I would be happy to direct any specific questions you have on the study to Avanade here in the UK; I think it would make an interesting follow up?
Richard Hughes
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Richard Hughes,
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5/21/2013 | 10:03:24 AM
re: Facebook Ranks Top 'Enterprise' Collaboration Platform
So, were they seriously suggesting that 74% of companies do employee-to-employee collaboration on Facebook? I find that astonishing. As a vendor of enterprise social networking software, I've talked to a lot of companies interested in this subject, and I can't remember *any* of them using Facebook for internal communication. I suppose it is statistically possible that I have only spoken to the other 26%... but very unlikely.
garfage
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garfage,
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5/21/2013 | 9:50:16 AM
re: Facebook Ranks Top 'Enterprise' Collaboration Platform
Interesting point, Mr Hughes, though your interpretation was not the one offered by Avanade in the interview.
Richard Hughes
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Richard Hughes,
User Rank: Apprentice
5/21/2013 | 9:38:00 AM
re: Facebook Ranks Top 'Enterprise' Collaboration Platform
At first I was astonished by the headline. But after reading the report, I've come to the conclusion that it is, in fact, just deeply misleading.

It seems (although it is not at all clear), that survey respondents were asked which social technologies they used, NOT which social technologies they used for enterprise collaboration. The fact that 74% said they use Facebook is unsurprising - what would be surprising is if any of those used it for enterprise collaboration.

So comparing the Facebook figure with the SharePoint figure is completely meaningless - they're being used for different things. I would guess virtually no one uses Facebook for employee collaboration, and virtually no one uses SharePoint for customer engagement.


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