re: Apple Must Look Beyond Its Platforms
Thomas Claburn: "Apple could compete on Android. It has the engineering talent. It already offers iTunes and iCloud for Windows, but its commitment to cross-platform software appears to be halfhearted."
Although it's true that many other mobile users who have Android, Blackberry, and Windows Phone devices would love to have apps and services that are exclusively on the iOS mobile platform (examples: iTunes, Garageband, iCloud, etc.), it's not likely to happen.
The reason is simple. Apple and Google are two entirely different companies. Their business models and focus are entirely different.
To quote Ben Thompson from his recent article entitled "The Android Detour":
GÇ£Services are where Google excels, and itGÇÖs where they make their money. ItGÇÖs why they make the most popular iOS apps, even as their own OS competes for phone market share.
Apple, on the other hand, makes money on hardware. ItGÇÖs why their services and apps only appear on their own devices; for Apple, services and apps are differentiators, not money-makers.GÇ¥
GÇ£Apple invests in software, apps, and services to the extent necessary to preserve the profit they gain from hardware. To serve another platform would be actively detrimental to their bottom line. Google, on the other hand, spreads their services to as many places as possible GÇô every platform they serve increases their addressable market.GÇ¥