20 People Who Changed Tech: Steve Case
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User Rank: Ninja
6/27/2013 | 3:23:16 PM
re: 20 People Who Changed Tech: Steve Case
I don't know whose idea it was but you kind of glossed over the one thing that made AOL such a success, in my opinion. The other folks, CompuServe, Prodigy, etc. saw themselves as something they weren't. They all thought of themselves as selling software and service. AOL decided that software was a commodity but the monthly service fee was the goldmine. So they gave away the software, the others were aghast. But it worked. As you indicated AOL flooded the market with diskettes and then later CDs. Give away the software, and give everyone a free month of service and let them see how great it is. Like you said they took over, for awhile.

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