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Social Collaboration's Big Payoff: Increased Sales
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David F. Carr
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David F. Carr,
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7/16/2013 | 2:29:32 PM
re: Social Collaboration's Big Payoff: Increased Sales
I still think it's rare to be as firm as OpenTable is about saying all inside-the-company communication should come through social. Most organizations are in the situation of juggling email and social collaboration. However, those who are experiencing the most success with social collaboration make the shift to emphasizing the social environment as the default and sharing as the default with email reserved for communications that have to be private for whatever reason.

The other big exception is communications that extend outside the organization, where one or two people on the CC list is a contractor or consultant. Most social intranet products don't handle those scenarios all that well, not on an impromptu basis. Some are good about letting you set up collaboration groups with mixed internal / external contributors.
Laurianne
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Laurianne,
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7/15/2013 | 8:01:17 PM
re: Social Collaboration's Big Payoff: Increased Sales
"Any communication with the sales team has to happen via Chatter, so there is one inbox for them," Dodson said. That is an interesting approach. I wonder how many companies have actually made Chatter the only email inbox for sales pros.

Laurianne McLaughlin
InformationWeek


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