re: Social Tools Don't Make You A Social Business
Thanks for the great information, Vala! I agree that a business without effective internal communication can not be considered a social business. Moreover, it is necessary for a business to actively engage with their customers, creating participatory campaigns that provide clients an incentive to communicate. Without the crucial customer feedback that is collected from these social campaigns, a business will lose its competitive edge. Therefore, it is necessary for all businesses to commit to an intelligent social CRM like GreenRope, with the capability to collect/organize customer data effectively. However, employees may be skeptical of an SCRM software, and there is a real danger of data stagnation. Therefore, to change the internal preference of SCRM adoption, there must be a top-down approach. The head of the company must emphasize the active participation of their entire business, during this transitional period. Without this emphasis, an intelligent SCRM will not be able to flourish.