IT Vs. Marketing? Not At TheLadders
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8/6/2013 | 10:00:14 PM
re: IT Vs. Marketing? Not At TheLadders
The key piece isn't who does what, it's making sure IT and marketing have the conversation to agree what they're each doing. Marketing needs to discuss with IT before implementing Marketo, and IT needs to be plugged into marketing ops enough to know it's needed. Those conversations aren't happening at every company.

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