Comments
Microsoft Needs 3 Surface Tablets: 3 Reasons
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
Tom Murphy
50%
50%
Tom Murphy,
User Rank: Author
8/13/2013 | 4:11:28 PM
re: Microsoft Needs 3 Surface Tablets: 3 Reasons
As someone who spent an hour in the Microsoft store the other day, I think it's wrong to dismiss RT "sucks" despite its obvious limitations. The problem for me as a consumer was price. The Surface RT is a good little machine for people who don't need to run a wide array of applications. For example, it's fine for a journalist on the road or a student in a classroom. The big problem for me was price -- it should be considerably cheaper (it's currently on sale for $359, including Office for students). I think Redmond would sell a ton of these at $250. It might not make much money at that price, but it would gain a following.
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
8/13/2013 | 1:44:19 PM
re: Microsoft Needs 3 Surface Tablets: 3 Reasons
I don't see how any good can come of a smaller Surface RT tablet, even if it's priced at $200 or even less. It will head into even more competitive terrain dominated by established players like the Nexus 7, Kindle Fire HD and iPad Mini. If the people didn't like the Windows 8 tile-based UI big they won't like it small either.
rradina
50%
50%
rradina,
User Rank: Ninja
8/13/2013 | 12:01:32 PM
re: Microsoft Needs 3 Surface Tablets: 3 Reasons
The key problem with the Windows 8 modern app world is crappy apps. It's kind of like when Java introduced a whole bunch of character-mode interface folks to GUIs. If you recall, Java AWT/Swing allowed the creation of some really, really BAD GUI apps. I believe it's possible to make great Windows modern apps but right now, experienced touch developers don't seem to be focused on Windows. That leaves us with predominantly inexperienced touch developers and crappy apps. That's a huge problem for Microsoft.

Of course, IMO, even Microsoft's own modern apps aren't great. Take the mail app. When you create a new message, the right side of the screen shows what appears to be some sort of template but it doesn't give you any clue as to the fact that you are to touch(click) the "Subject" part of the template and start typing or touch(click) the "body" area of the template and start typing. It looks like a sheet of paper with no obvious input areas or shadings to provide hints as to what the hell do I do with this? Plus the TO, CC and BCC areas are on the left side of a split screen. This is a complete departure from how Outlook presents information and accepts input.

After a while you get used to it but this is from a company that has a long history of GUI standards regarding placement of buttons, tool bars, menus, accelerator keys and default operations when ENTER is pressed. It's like some creative nut job fired all the pragmatic people and went wild. Of course it doesn't HAVE to be this way. Modern is fully capable of offering input boxes of various shadings that would immediately make the mail app more intuitive.

Windows problem is the apps and in Stevie's own sweat-slinging/spit-spraying/foot pounding words, "Developers, developers, developers."
rradina
50%
50%
rradina,
User Rank: Ninja
8/13/2013 | 11:48:07 AM
re: Microsoft Needs 3 Surface Tablets: 3 Reasons
Oh... I thought WP meant Windows Pro (WP). Regardless, I thought Windows Phone 8 (WP8) was using the same kernel. Isn't this shift why WP7 devices could not be upgraded to WP8? Isn't it all one OS and one experience as the slogan touts?
jqb
50%
50%
jqb,
User Rank: Apprentice
8/13/2013 | 3:51:03 AM
re: Microsoft Needs 3 Surface Tablets: 3 Reasons
If M$FT can't sell one model, how will they sell 3 models of more or less the same junk.
I live near the Oak Brook, IL mall which has both an Apple and Microsoft store.
Guess which one is always crowded, and which is not?

If this was a soccer league, M$FT would be relegated.
Edwin_Arneson
50%
50%
Edwin_Arneson,
User Rank: Apprentice
8/12/2013 | 9:16:13 PM
re: Microsoft Needs 3 Surface Tablets: 3 Reasons
"WP"==Windows Phone
He's saying Microsoft tablet devices should be running Windows Phone and not Windows or Windows RT. The name is a bit of a problem, though.
UberGoober
50%
50%
UberGoober,
User Rank: Strategist
8/12/2013 | 6:01:11 PM
re: Microsoft Needs 3 Surface Tablets: 3 Reasons
So many pointless articles about how M$ could save Surface or save Win8. The bottom line is that people in general just don't like Win8 very much, and for most folks, the pain of using Win8 on a tablet outweighs the (very) few minor advantages over the alternative products. They can't be saved.

M$ clearly believes that if they don't make inroads into the mobile device market, they are doomed, but Win8 is a colossal failure and it just isn't going to work for them. Frankly, I can't imagine anything, including a super-cool gee-whiz replacement operating system, that would let them make a significant dent in the Apple/Android duopoly; there's just too much momentum there. There is absolutely no way short of giving devices away that Microsoft can entice people into buying Win8 tablets or phones in significant numbers.

Frankly, I'd pay $200 for a Nexus7 before I'd pay $100 for a similarly spec'ed Win8 tablet. I don't think I'm alone on that.
TerryB
50%
50%
TerryB,
User Rank: Ninja
8/12/2013 | 5:46:11 PM
re: Microsoft Needs 3 Surface Tablets: 3 Reasons
I sometimes wonder if some of you know what an "IT Pro" is and what we do. One clue, we could care less about o/s, only what applications can run on the o/s. An o/s by itself is worthless.
COBOL is still around, running key things like taking care of your money in the banking system, after 50+ years. It runs on servers, not client devices. For business applications on the server side, COBOL still makes more sense than java, regardless how many people actually use it today for such applications.
Somedude8
50%
50%
Somedude8,
User Rank: Ninja
8/12/2013 | 5:28:46 PM
re: Microsoft Needs 3 Surface Tablets: 3 Reasons
In the days leading up the first Surface release, people were PUMPED. Microsoft had the opportunity to make a substantial impact.
However, in simple terms, RT sucks. It was a massive mistake; there should never have been a Windows RT. People were not so stoked. By the time the Surface Pro was released, MS's window was long gone.
The problem isn't the hardware, its RT. Having more RT tablets isn't going to help MS at all.
rradina
50%
50%
rradina,
User Rank: Ninja
8/12/2013 | 5:17:48 PM
re: Microsoft Needs 3 Surface Tablets: 3 Reasons
RE: Join RT and WP. Other than the software Microsoft includes with RT(namely office), RT is a subset of Pro. When you say join them, Pro is already everything RT is except for add-on software. Is that what you mean by join (i.e. include free Office in Pro)?
RT is nothing more than a version of Pro that runs on ARM. It's been recompiled and combined with an ARM HAL. IMO, it's Pro's genetic clone that ended up being Dr. Evil's "mini me". Of course RT won't run any x86 software because the ARM architecture doesn't speak x86.
Page 1 / 2   >   >>


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
The weekly wrap-up of the top stories from InformationWeek.com this week.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.