Comments
Ignore Facebook At Your Peril
Oldest First  |  Newest First  |  Threaded View
Page 1 / 2   >   >>
OtherJimDonahue
50%
50%
OtherJimDonahue,
User Rank: Apprentice
8/20/2013 | 1:46:26 PM
re: Ignore Facebook At Your Peril
I'm seeing weird pushback on ads on Facebook: "How dare you put ads on MY Facebook wall! Spam!!" People are weirdly protective and see Facebook less like something they buy (like a newspaper with ads) than something they own.

Honestly, I don't get it, and have no trouble going by ads without being distracted by them, but that's a pervasive sentiment, and advertisers are going to need to be aware.

(I have to admit, I signed up for some info on local car dealerships after seeing a Facebook ad, and regret it as now I'm getting about 250-300 spam emails a day as a result. So now every time that ad shows up again, I leave a message telling people not to sign up.)
Alex Kane Rudansky
50%
50%
Alex Kane Rudansky,
User Rank: Author
8/20/2013 | 2:15:48 PM
re: Ignore Facebook At Your Peril
I agree that nothing on Facebook is private, so in some cases you might as well merge public and private accounts. I do think it's time for companies resistant to Facebook to jump on the band wagon. It's consumer preference, and therefore it needs to be business preference in order to cater to that expectation.
RobPreston
50%
50%
RobPreston,
User Rank: Author
8/20/2013 | 2:39:42 PM
re: Ignore Facebook At Your Peril
Color me old school. What I do on Facebook (and I don't do a lot there) is mostly personal. What I do on Twitter and LinkedIn is business. I'd prefer not to cross those lines.
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
8/20/2013 | 4:50:17 PM
re: Ignore Facebook At Your Peril
If your business lends itself to wide appeal (consumer products, mainstream media, car dealerships, etc), you're insane not to have a presence on Facebook. But personally I've never been able to make Facebook work as a professional social networking resource. LinkedIn, Twitter and Google+ have taken care of that. Facebook is for personal use, though less and less since I discovered Instagram.
Mordock
50%
50%
Mordock,
User Rank: Apprentice
8/20/2013 | 7:14:52 PM
re: Ignore Facebook At Your Peril
I absolutely hate it that this author could be even 5% right. I have absolutely no time for facebook.
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
8/20/2013 | 8:17:04 PM
re: Ignore Facebook At Your Peril
That's more or less my view on it too. I have Facebook as locked down as the privacy controls allow. But as a consequence it's less useful. I maintain a presence there mainly for communicating with relatives who seem to prefer it to email.
Ramon S
50%
50%
Ramon S,
User Rank: Apprentice
8/21/2013 | 11:48:56 AM
re: Ignore Facebook At Your Peril
Facebook is fine as a business tool if your target audience is between 6 and 16. For me who potentially makes real purchase decisions a company heavily engaged on Facebook cannot be taken seriously.
Palpatine
50%
50%
Palpatine,
User Rank: Apprentice
8/21/2013 | 1:17:39 PM
re: Ignore Facebook At Your Peril
people hates ads.
but equally hates to pay services.
of course anyone is willing to make you know how much hates ads and likes to pay for desired, loved, freely chosen services.
but in fact if it works as advertised (pun intended) only for services/products of some markets - professionals, high profile learning and few others - with, on the contrary, ad supported model being more successful on most if consumerized mass markets, as web and well before tv and newspapers ads market demonstrated.
often the two things mixes (had you ever/often chose a newspaper costing twice because of the relatively scarce ads compared to competing ones, in last 50 years? or it was a minor point, and price was in between major selling points?) and ad support became a key factor in cutting prices in many markets where revenues are a small percent over large investments.
Exit to Shell
50%
50%
Exit to Shell,
User Rank: Apprentice
8/21/2013 | 3:23:43 PM
re: Ignore Facebook At Your Peril
I agree. Facebook is 100% useless as far as I am concerned. In order to do anything nowadays, you have to login with your Facebook account. I absolutely refuse to be forced into allowing Facebook to track everywhere I go and deliver customized spam. I cannot wait for the fad to die.
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
8/21/2013 | 6:41:40 PM
re: Ignore Facebook At Your Peril
I had that experience recently. I downloaded a silly mobile app and could only sign in through Facebook. The app wanted access to all my Facebook info -- profile, current city, friend list, email address, birthday, education history, interests, likes, etc, etc. All for a silly app. Needless to say, I didn't sign in and deleted the app.
Page 1 / 2   >   >>


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
The weekly wrap-up of the top stories from InformationWeek.com this week.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.