Comments
ACT Goes Social With Career Selection Community
Newest First  |  Oldest First  |  Threaded View
Kelly22
50%
50%
Kelly22,
User Rank: Apprentice
9/4/2013 | 8:08:21 PM
re: ACT Goes Social With Career Selection Community
According to John, ACT wants to reach and help more high school students, but it should be noted that the site itself is a good marketing strategy.

ACT expects ten million students to use the site. Each will learn that they need the ACT or SAT exam to get into college so they can achieve their career goals. On the student homepage, there are large, bold links to register for the exam and view scores. With greater exposure among students who decide they want to attend college, ACT could boost business.
David F. Carr
50%
50%
David F. Carr,
User Rank: Author
9/3/2013 | 11:30:38 PM
re: ACT Goes Social With Career Selection Community
What's ACT's business reason for making this available for free?


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A UBM Tech Radio episode on the changing economics of Flash storage used in data tiering -- sponsored by Dell.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.