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Microsoft's Next Surface Pro: Comeback Kid?
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melgross
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melgross,
User Rank: Ninja
9/7/2013 | 4:58:13 PM
re: Microsoft's Next Surface Pro: Comeback Kid?
Well, I wouldn't describe Pro sales as modest. More like minuscule. Even IDC, a Microsoft friendly shop, estimated that last quarter, RT and Pro shipments together totaled 300 thousand. That's not "modest", it's a disaster!

I know one friend that bought a Pro, and I think it's a reason why it's been a failure so far. This guy is an enterprise salesman for IBM. He bought the Pro, and was practically jumping up and down about how this was really an Ultrabook. Yet, when I asked him to show me what was so great about it to him, all he could do, with real enthusiasm, was to open Word, and show me how he scribbled on pages with the stylus. He was amazed, and impressed that he could do that, and save it for later.

When I took my iPad out and did the same thing in Pages. We was confused. Apparently, he thought that it could only be done in Word in a Microsoft tablet. You would think that a guy like him would be more in touch with these things, but it's not true. At this point, his enthusiasm with this $1,200 device has waned.

So if battery life is better, but still not great, and it weighs a few ounces less, and has a kickstand that still doesn't let you use it on your lap with a typing cover, then people will still avoid it, even if it is $100 cheaper. The problem is that the entire concept of Win 8 on a tablet is a losing idea. No matter what claims are made, or how writers torturously write around it, the Desktop and its software will never work properly on a small screen with a stylus, and especially not with a finger.

As they say; " Put a fork in it, it's done."
Bob124
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Bob124,
User Rank: Apprentice
9/9/2013 | 3:23:39 AM
re: Microsoft's Next Surface Pro: Comeback Kid?
Microsoft just does not get it, they keep trying to make the tablet into a laptop and the laptop into a tablet. They have different functions and usability. I laugh when I see people in meetings using the iPads or Surface with a keyboard.. Not what it was designed for... A House boat is neither a great house or a great boat.
Palpatine
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Palpatine,
User Rank: Apprentice
9/9/2013 | 6:39:25 AM
re: Microsoft's Next Surface Pro: Comeback Kid?
VistaBob 8 strategy was worse than Waterloo plus Stalingrad combined.

Ruin your actual successful product, pivotal as strategic advantage for all other branches of your business, hosing features that characterize it for BILLIONS USERS, in the hope next product will sell enough quickly to make up for the loss.

Well it did not worked (no surprise to me and most of analysts).

People are using PC less and for less, sales are free-falling, OEM are moving money to produce and advertise Android units, developers are shunning the Micro(scopic)Store, no short-medium-long term plan longer invests on MS for small-medium-large companies, consumers are dissing the pitiful new "user experience" MS tries to force to the market, Ballmer is now in tar and feathers...

MS needs to kill tiles and Store and Surface as fast as it can.

Tiles, because people will not buy such a pitiful disaster of two schizophrenic UIs badly stitched together like Frankenstein.

Store, because Win32 developers does not want the store model, and if they are forced to chose, they will not chose the underdog one.

Surface, because MS monopoly was born and sustained buy OEM, if they go, Windows will go.

Firing Ballmer by torches and pitchforks was only the first step for a sustainable future for MS.
rradina
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rradina,
User Rank: Ninja
9/9/2013 | 5:37:37 PM
re: Microsoft's Next Surface Pro: Comeback Kid?
I see lots of iPad users with keyboards. The real issue is any of us assuming what folks want. Didn't Jobs say that folks don't know what they want until you show it to them?
Michael Endler
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Michael Endler,
User Rank: Author
9/9/2013 | 8:15:43 PM
re: Microsoft's Next Surface Pro: Comeback Kid?
Forrester data shows a fairly even split between people who want laptop-like tablets, people who want tablets that use keyboard docks, and people who want tablets that have nothing to do with physical keyboards. To me, that's a sign that the use cases, form factors and technology are still in flux, with a lot of people caught between features that sounds good in theory and features that actually work well in practice. This would explain why the first round of Windows 8 tablets struggled-- lots of functionality, sure, but also lots of compromise. As Bob124 aptly said, a house boat is neither a great house nor a great boat.

Then again, it's also possible that use cases around tablets are fragmenting. The tablet form factor might become ubiquitous, but all the variations (detachables, hybrids, bigger screens, smaller screens, etc.) might be confined to niche pockets of the market. This scenario would at least allow Windows 8 to become widely used across a wide variety of devices (a la Android), but it wouldn't help any single OEM to produce a world-conquering device (like an iPad).

But it looks likely that Microsoft will have a new Surface to show us in just a few weeks, so we'll see what they come up with.
David F. Carr
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David F. Carr,
User Rank: Author
9/9/2013 | 9:06:34 PM
re: Microsoft's Next Surface Pro: Comeback Kid?
Do you think they have a real chance at a comeback?
Michael Endler
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Michael Endler,
User Rank: Author
9/9/2013 | 9:20:07 PM
re: Microsoft's Next Surface Pro: Comeback Kid?
The countdown has begun; Microsoft has summoned the media to New York City for a September 23 Surface-related event. If they reveal something along the lines of what's described in this article, I wonder how many people will be eager to buy.
wht
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wht,
User Rank: Strategist
9/9/2013 | 9:30:24 PM
re: Microsoft's Next Surface Pro: Comeback Kid?
Your friend with the Surface Pro can connect to his office network, use Word, Excel, Outlook, etc. just as he can at his desktop or notebook. He has access to all his server applications just as in the office. YOU cannot do that with your iPad. If you think using a stylus in Word or Pages is some app feature worthy of a tablet purchase, I feel sorry for your decision making process. Our CFO uses a Surface Pro now, as does the IT Director, when out of the office for days, with no loss of productivity or system availability.
wht
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wht,
User Rank: Strategist
9/9/2013 | 9:32:10 PM
re: Microsoft's Next Surface Pro: Comeback Kid?
So, are iPad users with keyboards something to laugh at...I guess so now since you decreed it. You also do not know enough about boats; it depends upon your primary needs.
wht
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wht,
User Rank: Strategist
9/9/2013 | 9:33:18 PM
re: Microsoft's Next Surface Pro: Comeback Kid?
I know one thing, an iPad is not the answer for my work needs. It works for my personal use however.
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