Comments
Gmail Tabs: Marketers Strike Back
Oldest First  |  Newest First  |  Threaded View
goman
50%
50%
goman,
User Rank: Apprentice
9/11/2013 | 6:55:57 PM
re: Gmail Tabs: Marketers Strike Back
I was hesitant at first whether I'd like the tabs in Gmail. I've come to really like it. I see a snippet of the new mail by looking at the tabs for social and promo. I'm more likely to open a promo email when I'm focusing on canvasing my promo stuff. With it all in the same inbox, I'm likely to never read it for mentally filtering what I'm really looking for. Being well organized, it is more likely considered for reading.
The flexibility for moving and earmarking types of email to be directed toward any of the tabs is really nice. If the promo source was that important to read straight up, you'd be assigning it in the Primary anyway. If the promo email is simply junk mail, it won't get read anyway no matter where it is at.
Cara Latham
50%
50%
Cara Latham,
User Rank: Apprentice
9/11/2013 | 8:14:25 PM
re: Gmail Tabs: Marketers Strike Back
I understand Gmail's intent with the tabs to help users be more organized, but I quickly got rid of the tab feature as soon as it hit my inbox. I just deleted all the tabs. However, as a member of an industry that relies on newsletters -- and which focuses on open rates -- I can relate to the frustration from email marketers. I think it is good for the marketers to pre-empt the potential decrease in opens, but how will those users even read the explanatory email from Redbox and other companies if they automatically are tabbed?
cEricL
50%
50%
cEricL,
User Rank: Apprentice
9/11/2013 | 8:56:27 PM
re: Gmail Tabs: Marketers Strike Back
Ditto on all points, GoMan.

If I'm not on top of my Gmail for a few days, the amount of Social and Promo email that had been scattered in my inbox would see a quick Search> Select All> Delete move. Now, as you mentioned, if it's organized in a focused way, I'm more likely to rifle through the promo email...even if it's clear the promo time-limit may have been reached (e.g. 24 hour sale....holiday sale....etc).
OtherJimDonahue
50%
50%
OtherJimDonahue,
User Rank: Apprentice
9/11/2013 | 9:28:59 PM
re: Gmail Tabs: Marketers Strike Back
I get your point, Cara, but yegads! I'm so overwhelmed by email marketing lately--mostly spam, but even stuff from companies I do business with--that this seems like a great idea to me.
johnb06
50%
50%
johnb06,
User Rank: Apprentice
9/19/2013 | 1:46:50 PM
re: Gmail Tabs: Marketers Strike Back
Here is an interesting article on the impact of the new Gmail for email marketers : http://intema-blog.blogspot.ca...


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A UBM Tech Radio episode on the changing economics of Flash storage used in data tiering -- sponsored by Dell.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.