Comments
Apple's Free iWork Pressures Microsoft Office
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 2 / 2
jschulz532
50%
50%
jschulz532,
User Rank: Apprentice
9/18/2013 | 6:49:15 PM
re: Apple's Free iWork Pressures Microsoft Office
I'm old enough that I can remember waiting back in 1984 to get my hands on my first Mac. One of the things that made the Mac so cool was that MacWrite was built in.
Now, I'm a somewhat fallen-away member of the Mac religion. It wasn't so much that I lost my faith, it was that I didn't have much choice; I was working in settings where all the technology was Windows and Office, and even for a device for my home I kind of needed something that I could do work from work on.
One of the things MS did right in that era was publish a version of Office for the Mac, which of course "borrowed" many of the concepts of the Mac and MacWrite. And so eventually MacWrite went away. Yes, of course it's dumb that MS wouldn't do something similar now for the iPad; people like me want Office, and a watered-down version is fine, if the documents can be uploaded back to the mothership desktop PC. But if iWork can talk to Office that's almost as good, so MS is playing with fire here.
What's interesting here also is how Apple has come full circle, by bundling iWork with the device in the same way they did with MacWrite almost 30 years ago. The buzz word in technology these days is "disruptive," and these guys are doing things that are intentionally disruptive to each other, although of course in a way that benefits the consumer--although we may need to wait for some shake-out before we achieve that full benefit.
Michael Endler
50%
50%
Michael Endler,
User Rank: Author
9/18/2013 | 5:41:19 PM
re: Apple's Free iWork Pressures Microsoft Office
In response to some stories several months back, some commentators defended Microsoft's decision to withhold Office from iPads. The first three responses to this story are all pretty critical of the strategy, though. Does anyone think Microsoft is making the right moves with its Office mobile strategy?
C. Moya
50%
50%
C. Moya,
User Rank: Apprentice
9/18/2013 | 5:32:52 PM
re: Apple's Free iWork Pressures Microsoft Office
Mindshare. Microsoft understood the importance of this when Bill Gates was at the helm. Having Office on the iPad keeps "Microsoft" and their tools at the tip of everybody's mind. Microsoft used to understand this (MS had their hands in wildly incompatible computers back in the day, Apple, IBM, Commodore, all of them), but the growing hegemony of Windows spoiled them.
Cara Latham
50%
50%
Cara Latham,
User Rank: Apprentice
9/18/2013 | 4:30:45 PM
re: Apple's Free iWork Pressures Microsoft Office
As an Apple user, this is probably the only thing I thought was missing from the iPad experience. I don't see why Microsoft is being so stingy. One of the missing features in any tablet is its ability to be productive on the go, and by solving the lack of Microsoft Office availability on the iPad, the already best-selling (and best tablet out there) will continue to beat the competition. Bad move by Microsoft.
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
9/18/2013 | 3:14:19 PM
re: Apple's Free iWork Pressures Microsoft Office
Good analysis here that covers all scenarios. I don't see how MS can keep Office on Windows devices only much longer. Free iWork on iOS only tightens the screws and is destined to expand iWork usage. If Windows 8.1 devices are a bust, MS will have to set the Office suite free. Too many alternatives out there to keep it in the Windows prison. Maybe it will be the new CEO's first big move to establish himself.
<<   <   Page 2 / 2


Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 7, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program!
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.