Comments
Apple's Free iWork Pressures Microsoft Office
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 2 / 2
jschulz532
50%
50%
jschulz532,
User Rank: Apprentice
9/18/2013 | 6:49:15 PM
re: Apple's Free iWork Pressures Microsoft Office
I'm old enough that I can remember waiting back in 1984 to get my hands on my first Mac. One of the things that made the Mac so cool was that MacWrite was built in.
Now, I'm a somewhat fallen-away member of the Mac religion. It wasn't so much that I lost my faith, it was that I didn't have much choice; I was working in settings where all the technology was Windows and Office, and even for a device for my home I kind of needed something that I could do work from work on.
One of the things MS did right in that era was publish a version of Office for the Mac, which of course "borrowed" many of the concepts of the Mac and MacWrite. And so eventually MacWrite went away. Yes, of course it's dumb that MS wouldn't do something similar now for the iPad; people like me want Office, and a watered-down version is fine, if the documents can be uploaded back to the mothership desktop PC. But if iWork can talk to Office that's almost as good, so MS is playing with fire here.
What's interesting here also is how Apple has come full circle, by bundling iWork with the device in the same way they did with MacWrite almost 30 years ago. The buzz word in technology these days is "disruptive," and these guys are doing things that are intentionally disruptive to each other, although of course in a way that benefits the consumer--although we may need to wait for some shake-out before we achieve that full benefit.
Michael Endler
50%
50%
Michael Endler,
User Rank: Author
9/18/2013 | 5:41:19 PM
re: Apple's Free iWork Pressures Microsoft Office
In response to some stories several months back, some commentators defended Microsoft's decision to withhold Office from iPads. The first three responses to this story are all pretty critical of the strategy, though. Does anyone think Microsoft is making the right moves with its Office mobile strategy?
C. Moya
50%
50%
C. Moya,
User Rank: Apprentice
9/18/2013 | 5:32:52 PM
re: Apple's Free iWork Pressures Microsoft Office
Mindshare. Microsoft understood the importance of this when Bill Gates was at the helm. Having Office on the iPad keeps "Microsoft" and their tools at the tip of everybody's mind. Microsoft used to understand this (MS had their hands in wildly incompatible computers back in the day, Apple, IBM, Commodore, all of them), but the growing hegemony of Windows spoiled them.
Cara Latham
50%
50%
Cara Latham,
User Rank: Apprentice
9/18/2013 | 4:30:45 PM
re: Apple's Free iWork Pressures Microsoft Office
As an Apple user, this is probably the only thing I thought was missing from the iPad experience. I don't see why Microsoft is being so stingy. One of the missing features in any tablet is its ability to be productive on the go, and by solving the lack of Microsoft Office availability on the iPad, the already best-selling (and best tablet out there) will continue to beat the competition. Bad move by Microsoft.
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
9/18/2013 | 3:14:19 PM
re: Apple's Free iWork Pressures Microsoft Office
Good analysis here that covers all scenarios. I don't see how MS can keep Office on Windows devices only much longer. Free iWork on iOS only tightens the screws and is destined to expand iWork usage. If Windows 8.1 devices are a bust, MS will have to set the Office suite free. Too many alternatives out there to keep it in the Windows prison. Maybe it will be the new CEO's first big move to establish himself.
<<   <   Page 2 / 2


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.