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Cloud Partnerships: It's Complicated
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hstiles
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hstiles,
User Rank: Apprentice
9/25/2013 | 7:56:52 AM
re: Cloud Partnerships: It's Complicated
What's sparking these 'seemingly contradictory alliances'? One word. Licensing. 95% of the cloud infrastructure or Virtual Data Centre providers I've spoken to fumble and stumble as soon as you mention Oracle, simply because of the licensing model.
cbabcock
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cbabcock,
User Rank: Strategist
9/23/2013 | 11:40:54 PM
re: Cloud Partnerships: It's Complicated
Done right, "the cloud" isn't a competitor in database or applications. It's a hunk of remote hardware, available to anybody who wants to use it. Excluding yourself from that hardware due to competitive labels means missing some potential customers who want to use it.
D. Henschen
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D. Henschen,
User Rank: Author
9/23/2013 | 1:53:49 PM
re: Cloud Partnerships: It's Complicated
Tech partnerships are as old as the hills and everybody wants to be friends with the big guys. But the cloud era is taking partnerships deeper and necessitating rival partnerships.


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