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Microsoft Should Get Out Of The Device Business
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TechPundit
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TechPundit,
User Rank: Apprentice
10/4/2013 | 11:09:06 AM
re: Microsoft Should Get Out Of The Device Business
So Apple gets to benefit, but not Microsoft?
Why should Apple get all the advantages of being in control of both the operating systems and the devices, but that strategy is not one for Microsoft?
No...Microsoft HAS to control its own destiny, instead of being subject to the whims of other manufacturers, who create devices (some good and some bad) that greatly influence the customer experience of users of Microsoft operating systems.
I believe part of the difficulty with the initial launch of the Surface tablets is that Microsoft had to price them high enough to entice other manufacturers to produce similar devices that had a suggested selling price that MIGHT make a profit. If Microsoft had priced the Surface much more aggressively against the iPad and other Android devices, accepting a smaller profit margin to gain sales and market share, the experience would have been different, I believe.
rradina
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rradina,
User Rank: Ninja
10/4/2013 | 3:27:22 AM
re: Microsoft Should Get Out Of The Device Business
I don't think there's a case to be made since the computing landscape is no longer dominated by anyone. In fact it could be argued that Google may soon represent what Microsoft was in the 90s. If Microsoft tried to complain about Netscape being anti-competitive in the 90s, would anyone have listened?
rradina
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rradina,
User Rank: Ninja
10/4/2013 | 3:19:46 AM
re: Microsoft Should Get Out Of The Device Business
A Haswell Core i-5 w/8GB RAM should run anything you throw at it. Well, maybe not iTunes. For some reason, iTunes has never had what I call good performance. It was even slow when I used it on a MBP w/an i7!
AustinIT
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AustinIT,
User Rank: Apprentice
10/3/2013 | 11:34:22 PM
re: Microsoft Should Get Out Of The Device Business
Really? The Surface Pro 2 has better specs than the majority of the tablets, laptops, and ultra-books out there. With the 25 inch monitor and a docking station, it will rival most of the desktops. So, I don't get your point. Using it on your lap is no worse than an iPad or any other tablet.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
10/3/2013 | 11:25:34 PM
re: Microsoft Should Get Out Of The Device Business
I don't think Microsoft has a choice. Thanks to Google, and to a less extent Apple, software costs a lot less than it once did. Apps are close to free. Revenue from licensing Windows and Office will only decline. Hardware provides a vehicle to sell software and Microsoft needs that vehicle more than ever right now. It just needs to make good hardware, which turns out to be rather tricky.
melgross
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melgross,
User Rank: Ninja
10/3/2013 | 11:01:27 PM
re: Microsoft Should Get Out Of The Device Business
Junk.
melgross
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melgross,
User Rank: Ninja
10/3/2013 | 11:00:25 PM
re: Microsoft Should Get Out Of The Device Business
I like Nokiasoft better. But this search thing may bite Microsoft in the rear, if the Justice Department gets off theirs. Remember the last suit the Feds had? How come they aren't giving Microsoft the same scrutiny here? Ever try to remove either form of IE from Win 8?

And then there's Bing. Now written into Win 8. Almost impossible to set Google as your preferred search engine.

Why no reaction so far from Justice or the EU? The only reason why Bing seems to be getting more share is because you can't really use Google in the Modern UI. I'm surprised that other browser developers and Google aren't complaining.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
10/3/2013 | 10:56:03 PM
re: Microsoft Should Get Out Of The Device Business
Surface Pro has suffered from trying to be too many things at once. Microsoft made the mistake of marketing it as an iPad killer, but it's a different beast. It's a touch-screen ultrabook with ultrabook specs at a high-end ultrabook price. It's not a tablet as we have come to define it. I think all this, with the added confusion of the Windows 8 UI, has made the Surface a hard sell for Microsoft even though it's a pretty unique and useful device.
melgross
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melgross,
User Rank: Ninja
10/3/2013 | 10:54:28 PM
re: Microsoft Should Get Out Of The Device Business
Once you find out how "well" this software runs on a Surface Pro, you will lose your enthusiasm. In addition, try using it on your lap, another "great" experience.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
10/3/2013 | 10:43:15 PM
re: Microsoft Should Get Out Of The Device Business
Probably because Windows was so successful on PCs for so long and it spoiled Microsoft. They're definitely having a hard time accepting that the same thing isn't happening in mobile.
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