Comments
MicroStrategy Tries Free To Win Customers
Newest First  |  Oldest First  |  Threaded View
cbabcock
50%
50%
cbabcock,
User Rank: Strategist
11/4/2013 | 6:55:53 PM
re: MicroStrategy Tries Free To Win Customers
This reminds me of CA Technologies' recent move to give away a slimmed down version of Nimsoft Monitor, called Snap. I think this is a practice borrowed from successful open source projects. Amid the din of new software products, one of the few low cost ways to get a toehold in the market is to give away something of value, It reduces the initial try-out friction. Only a small percentage of tryouts tend convert to paying customers, but that in itself is a win for the software supplier. If they are existing paying customers and they eventually added a new product to their annual support bill, that's a win also. More and more of the software industry will have to operate this way.
BIC728
50%
50%
BIC728,
User Rank: Apprentice
11/4/2013 | 5:07:00 PM
re: MicroStrategy Tries Free To Win Customers
There is a new book about MicroStrategy available as paperback or eBook:

http://amzn.to/1by3HAO

It covers the latest data discovery capabilities, both on premise and in the Cloud
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
11/4/2013 | 2:30:33 PM
re: MicroStrategy Tries Free To Win Customers
We've seen these low-cost and no-cost options before. There's Tableau Public and BusinessObjects' free trail editions at CrystalReports.com. The formula must work or we wouldn't see it all over the place, but I have to wonder how many trail users turn into serious customers?


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Government Tech Digest Oct. 27, 2014
To meet obligations -- and avoid accusations of cover-up and incompetence -- federal agencies must get serious about digitizing records.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of October 26, 2014 and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.