Comments
7 Ways To Drive Social Business Buy-In
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David F. Carr
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David F. Carr,
User Rank: Author
11/20/2013 | 9:52:44 AM
How important is application integration?
Social business pundits often sketch a vision of a world where most or all business applications are connected to the social medium, but I don't think that's a reality in any enterprise today. What kind of difference does it make where it does occur?
Dennis Pearce
IW Pick
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Dennis Pearce,
User Rank: Apprentice
11/20/2013 | 10:15:30 AM
Re: How important is application integration?
I think the focus has to be on the employee's user experience.  Collaboration works best when it is in the flow of work, not separate from it.  There are tools designed specficially for collaboration, but at the same time almost evey major enterprise application either has or will soon have some level of collaboration capability built into it.  So the question for many businesses will not be which collaboration tool to buy but how to agree on where, given the many tools they already own, they will do their collaborating.

The problem can be mitigated somewhat by technolgy through integrations that expose discussions and activity streams across multiple platforms, but this can only go so far.  Ultimately I think a company or business area will need to form an agreement among employees that "this is where we do our work."
shamika
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shamika,
User Rank: Apprentice
11/20/2013 | 10:26:26 AM
Re: How important is application integration?
Always there is a resistance for change. When the changes are incorporated the important factor is to communicate about the change so that employees will understand the gravity.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
11/20/2013 | 11:30:56 AM
"Adaptability" item is key
So many businesses miss the boat here: For a new tool to be successful -- and adopted by the masses -- it needs to be integrated into everyday workflow. If you're not forced to use it, many people will choose not to.


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