Google Launches Gadget Showrooms
Oldest First  |  Newest First  |  Threaded View
Thomas Claburn
Thomas Claburn,
User Rank: Author
11/20/2013 | 4:40:29 PM
Why not permanent stores?
Going with pop-up showrooms rather than permanent stores doesn't inspire much confidence, for me at least. Does anyone else think Google would be better served by publicly committing to a retail space and being forced to make it work?
Lorna Garey
Lorna Garey,
User Rank: Author
11/20/2013 | 5:16:07 PM
Paramus? Really?
Nevermind that it's a popup, how do they put them in NYC and Paramus and not Boston? #Robbed
Michael Endler
Michael Endler,
User Rank: Author
11/20/2013 | 6:47:04 PM
Re: Paramus? Really?
Or San Francisco! I know we have their barge floating over by Treasure Island, so I guess I shouldn't complain... Roseville is near Sacramento, and Canoga Park covers Los Angeles-- but nothing for the San Jose, San Francisco, or anything else in Google's backyard.
User Rank: Apprentice
11/21/2013 | 6:53:14 AM
Re: Paramus? Really?
The choice of Paramus is a bit strange, though they do have a large mall but so do a lot of other places. And what about Aurora, IL which is a good 50 miles away from Chicago proper. But the real head scratcher is how quickly people especially in Paramus, Aurora, and NYC will tire of this Winter Wonderland theme, here it is not even Thanksgiving and I'm already sooundly sick and tired of the cold weather.
Kristin Burnham
Kristin Burnham,
User Rank: Author
11/21/2013 | 8:21:22 AM
Memorable marketing, though
It's easy to write off these kitschy stores, but Google is doing a better job of making them a more memorable experience for consumers than Microsoft did with its static pop-up Surface stores and booths. I think the "Winter Wonderlabs" -- with its simulated snowstorm and snow pass ID and all -- achieve that goal, which is probably one of the most important things for the company during the holiday season.

Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of October 9, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll