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6 Ways CIOs Can Stay Ahead Of Customers
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Brian.Dean
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Brian.Dean,
User Rank: Ninja
11/25/2013 | 5:06:32 PM
Follow the customer
The best part of BT is that it allows almost everything, from marketing to customer service, and it might even create a completely new service for the firm -- resulting in even more revenue. Large firms have had the capital for launching big ad campaigns on television etc, I think this is exactly why small and medium enterprises have to the most part been a bigger success story where social media is concerned, because they had a limited budget (I am assuming social media is cheaper, because social media is cheaper than television).

I think the measurement problem mentioned here is very important, linking BT with profit and revenue growth is a good start. Next maybe a large firm can compare performance of one region with BT enable with that of another region with BT not yet enabled. 
felixlgriffin
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felixlgriffin,
User Rank: Strategist
11/30/2013 | 11:31:10 PM
Power of Social Mediator
I think it is important to harness the power of Digital Media and Digital Business (Business Technology). In the earlier years of radio and TV, businesses and the media controled the message and market. In today's customer oriented world, the message is fueled by digital technology (mobile tech and social media) but driven by how customers relate to the message (relationship marketing).


I agree IT must Bridge the gap between businesses and customers via technology. By planning and implementing innovative business solutions that use mobile technology, social media metrics and analytics, more effectively, IT departments can develop strategies that will solve business problems and allow companies to add to their bottom line.

If Businesses and IT expect to use Business Technology (Digital Business) effectively and harness the power of Digital Media, they must develop and implement a digital strategy that effectively uses the power of technology to engage and nuture B2C relations.


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