Comments
How To Succeed As A Social Business Sponsor
Newest First  |  Oldest First  |  Threaded View
Petrushka
50%
50%
Petrushka,
User Rank: Apprentice
12/5/2013 | 7:08:27 AM
Social business evangelists
Why is it that when people tallk abut the undoubted benefits of social business (or indeed social media) they feel impelled to use such emotive language as this. It's like you are running a schol for trainee evangelists, whipping them up to doorstep people and convert them to the Truth.

If social is the way to go for your business (and frankly some busiesses are so far away from being ready that no amount of semonising could make it appropriate for them), then you can make the case coherently, logically, dispassionately. Of course you need to be persuasive, and tenacious. Butrelyiing on rhetoric will, in the end, produce zero results.
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
12/2/2013 | 11:40:22 AM
Executive endorsements are key
I think businesses underestimate how important #2 is. If you don't have executives onboard and publicly endorsing and supporting your goals, reaching those adoption numbers becomes more difficult.


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 24, 2014
Start improving branch office support by tapping public and private cloud resources to boost performance, increase worker productivity, and cut costs.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.