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Does Salesforce.com Have An Analytics Gap?
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Li Tan
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Li Tan,
User Rank: Ninja
12/5/2013 | 12:17:08 AM
Re: Salesforce may rely on Oracle....
From this post I do not see really cutting-edge technologies. This acquisition enhanced the capability of Saleforce.com in business data analytics area but there is no magic behind. For sure the analytics technology will keep involving and the business need more easy-to-use and accessible tools.
DRamanathan079
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DRamanathan079,
User Rank: Apprentice
12/4/2013 | 2:02:41 AM
Re: What's your experience with Salesforce analytics?
Hi Doug

Well this is symptomatic of the market as to the core definition of analytics. SUnTrust is looking to build attrition/segmentation models using deep statistical techniques and then score it off their salesforce base. The perception in the market (no doubt encouraged by the wagers of the larger players and the hand they currently possess) is analytics is this panacea to all your nagging worries. What BI was at the turn of the century when coupled with that shiny warehouse.

Full disclosure: I work with SAS and our interactions withcustomers around their needs are similar to what a SunTrust would like to see in these acquisitions or integration efforts. 

Deepak

 
D. Henschen
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D. Henschen,
User Rank: Author
12/3/2013 | 9:55:06 PM
Re: Salesforce may rely on Oracle....
I don't think we're going to see OBIEE or Hyperion showing up in Salesforce shops unless they're already using those tools. I'd also be surprised to see Salesforce itself using those technologies behind the scenes. There was 0 talk about new uses of Oracle technologies at Dreamforce. Feels like a brand/marketing deal they made as part of a long-term sourcing relationship. Not even a peep about 12c, the container database, and use of its multi-tenancy. I think it's business as usual with the usual technologies.
cbabcock
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cbabcock,
User Rank: Author
12/3/2013 | 4:23:28 PM
Salesforce may rely on Oracle....
To what extent would Salesforce prefer to rely on its close partner, Oracle, for deeper BI versus producing it itself? It's already a heavy Oracle database user. To some extent, deeper, more general purpose analytics are contrary to the culture and core competency of Salesforce.com.
Laurianne
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Laurianne,
User Rank: Author
12/3/2013 | 10:35:46 AM
ExactTarget
How have customers received the ExactTarget capabilities? Any of you want to weigh in?
D. Henschen
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D. Henschen,
User Rank: Author
12/3/2013 | 10:35:25 AM
What's your experience with Salesforce analytics?
The cusotmers I've talked to who want deeper analytics generally get there by using inclumbent BI and analytics tools. I talked to SunTrust bank recently, for example, and it developers deep predictive customer scores using SAS -- the software it uses for many analyses well beyond CRM, such as lending risk. It's also deploying Lattice in a move toward deeper marketing analytics.

Given what Benioff said, it's pretty clear Salesforce doesn't intent to compete with the likes of BusinessObjects, Cognos, or, in the big-data vein, Splunk. So the question is, does it provide good-enough reporting and analytics to support sales, service and marketing? Share your experience.


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