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Internet Of Things Meets Holiday Wish Lists
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Lorna Garey
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Lorna Garey,
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12/4/2013 | 11:49:50 AM
Re: Internet of Blood, Sweat & Tears
Doug, You understand the implications of Nike having all that data on you. The vast majority of people do not. They haven't thought through the concept of entities from the local utility to appliance vendors knowing a LOT about their habits. Who else thinks that's a privacy bomb that will dwarf the NSA revelations once Joe Consumer gloms on to it?
D. Henschen
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D. Henschen,
User Rank: Author
12/4/2013 | 11:23:05 AM
Internet of Blood, Sweat & Tears
I have amassed close to four years worth of running data using various Nike+ devices. It started with the Nike+ Sportband pedometer (since repleced with NikeFule band). That captured pace, distance, time, calories burned, and -- if I was wearing a heart monitor sensor from Polar -- heart rate. Then I bought the Nike+ Sportwatch with built-in GPS. So for the last year or so, all my runs are mapped, including elevation, lat/lon, satellite view/map view, etc. In each diary entry you can make comments about the run; indicate street, trail, track, treadmill or beach; choose from five weather conditions, and a five-grade scale on how you felt.

After four years this adds up to a tremendous amount of data just for me, and Nike is storing it all for free. As of August 2013, more than 18 million people were using Nike+ to track fitness. Now that's big data!
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