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Google Attacks Amazon With Cloud Storage Prices
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Whoopty
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Whoopty,
User Rank: Ninja
12/5/2013 | 10:27:10 AM
Face Off
Google really seems to be gunning for Amazon market share at the moment, tackling it in the storage arena and potentially in delivery and home shopping thanks to its robotics and driveless cat technologies. It'll be interesting to see if Amazon tries to cut into any of Google's dominated markets in response. 
Laurianne
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Laurianne,
User Rank: Author
12/5/2013 | 10:42:13 AM
Amazon EBS
Google goes after Amazon EBS. Do you readers see it as Amazon's Achilles heel, too?
danielcawrey
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danielcawrey,
User Rank: Ninja
12/5/2013 | 1:02:24 PM
Re: Face Off
Smart move by Google. I think that in comparison with Amazon, Google has a better relationship wih many orgnazations through its deployment of Google Apps. 

Google Apps is a veritable "in" for the company to sell other services like this. Amazon, on the other hand, does not. Although I wouldn't think that it would be out of the question for Amazon to try to pursue tht route, it almost seems too late when compared to what both Google and Microsoft already offers. 
cbabcock
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cbabcock,
User Rank: Strategist
12/5/2013 | 2:13:36 PM
Google's late to the party, but deadly serious
Google has watched Amazon run off with the infrastructure as a service market, even though it pioneered some of the concepts that Amazon has successfully implemented in its public cloud. Why can't we do that, must be the question raised internally at Google. At the same time, it's taken its own sweet time deciding to get serious about offering public cloud IaaS services. Do you want your business to invest heavily in a Google "developer preview?" That was its status from June 2012 until Dec. 2. Coming late to the party, it had to figure out a way to challenge Amazon that said it is now a serivous contender.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
12/5/2013 | 6:36:35 PM
Re: Face Off
Google's ambition when it grows up is to look like Apple and operate like Amazon.
anon2343491717
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anon2343491717,
User Rank: Apprentice
12/6/2013 | 4:01:41 AM
Cheeper Gb per $
The artical forget to mention the alternative to Gb per $ is Copy! that offer 20Gb of free storage, the upload and download speed are like Dropbox and faster from all alternative that  I can find (Gdrive, SkyDrive, Box)
if you want to get 20Gb, register from this link:
http://goo.gl/h9imj

jemison288
IW Pick
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jemison288,
User Rank: Moderator
12/6/2013 | 10:10:59 AM
Re: Amazon EBS
I don't think that Google is really "attacking" EBS as per the core of what EBS is.  In fact, EBS (and EBS-like functionality) is really what enables IaaS for most applications, because it allows for the snapshot and restoring of large amounts of data quickly; without it, you can't run enterprise applications on a provider.  And Google's version of EBS (persistant storage) was too feature-limited upon its beta launch to allow Google to go GA until they added significant features to persistent storage to make it close enough to EBS.  (Specifically, you couldn't attach/detach from different instances, and the snapshot/restore functionality wasn't really there).


GCE is really providing an EBS-like experience that has some potential advantages over EBS, but everything GCE is saying that AWS doesn't provide properly with EBS can actually be implemented with EBS--just with some additional scaffolding.  And while EBS has been the main cause of AWS issues over time, I would submit that that's just because of use.  I would bet a significant sum of money that GCE will similarly see quite a few outages related to its persistent storage once (if) people really start using GCE.

 

 
Laurianne
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Laurianne,
User Rank: Author
12/6/2013 | 10:21:27 AM
Re: Amazon EBS
Good context to keep in mind on EBS. Thanks for weighing in, Joe.
cbabcock
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cbabcock,
User Rank: Strategist
12/6/2013 | 4:57:01 PM
When "extra scaffolding" results in extra charges
Ah, Joe, doesn't that "extra scaffolding" you refer to amount to extra charges? I think Google is saying you'll get the performance you expect, no need to reserve a quality of service setting for a fee. But I agree it's easy to offer performance when usage is low, harder to do so if this offer takes off among cloud users and traffic builds up. But I'm still not betting against Google's ability to deliver performance.
Stratustician
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Stratustician,
User Rank: Ninja
12/8/2013 | 5:36:53 PM
Is cheaper really better?
So if the key issue with Amazon's services have been related to the shared hypervisors and systems going idle, shouldn't that raise flags that the more customers start using these services, due to the more attractive pricing, the worse the problem will get?  This would absolutely be the case for Google then as well, unless they have figured out how to properly load balance the hypervisors to not be affected by traffic from individual customers sharing the same IaaS environment.  Also, to maintain these lower and more competitive rates, you have to wonder what will be stripped out in the back end to make this sustainable as the demand increases,
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