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Social Business Requires A Formal Policy
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Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
10/20/2011 | 10:58:49 PM
re: Social Business Requires A Formal Policy
Great story, Michael! In my reporting on social media policy I have found that companies are just beginning to see the need for social media policy but have not yet started drafting one. Experts I have spoken with recommend that such policy be run by the legal department, of course, but not originate there. It's better, they say, to have the department with the biggest stake (usually marketing) draft the release, then get input from relevant other departments in the organization. It's also important to include guidelines for what to do, not just what not to do. Thanks for linking to Intel's guidelines. It's great to have a model. IBM's IBM Social Computing Guidelines is another good resource.

Deb Donston-Miller
Contributing Editor, The BrainYard


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