Comments
Finding The Breadcrumbs In Customer Data
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Lorna Garey
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Lorna Garey,
User Rank: Author
12/6/2013 | 3:15:47 PM
Smart insight
"Somebody bought a tent. Well, chances are you need other things than a tent. You need chairs, a cooking device, a bunch of sleeping bags," ...

That's smart - do most retailers do this, and if so, could I get Macy's to offer me an offer for party shoes if I put a fancy dress in my cart first? Hmm ...
D. Henschen
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D. Henschen,
User Rank: Author
12/6/2013 | 4:27:56 PM
Aircraft industry isn't dumping data
I have a couple of quibbles with Simmons' comments:

1. The comment "you have to start with a hypothesis" kind of goes against the big data trend. With high-scale, low-cost platforms, you can capture all the data and use things like MapReduce and machine learning to uncover latent patterns. The idea of having to know what you're looking for in advance sounds like SQL-centric/relational thinking and is precicely what big data analysts are tyring to get away from.

2. From what I've heard, the likes of Boeing, GE, and the airlines they serve are ABSOLUTELY aware of the value of flight data. GE, for one, uses data streaming from many of its latest jet engines in service for prevantative maintenance. In fact, they're talking about moving to an engines-as-a-service model whereby airlines can subscribe to engines and GE takes care of keeping them in service. Boeing, Airbus and airlines also make extensive use of their flight data. Maybe they boil it down and throw away the oldest stuff, but there's no lack of awareness.
RobPreston
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RobPreston,
User Rank: Author
12/6/2013 | 6:06:15 PM
Re: Aircraft industry isn't dumping data
Across company units, GE is a pioneer in what's commonly known as the Internet of things but which GE calls "the industrial Internet." Quick plug: At our InformationWeek Conference on April 1, we'll be interviewing GE Power's CIO, Jim Fowler, to get a reality check on the state of IoT applications at GE and elsewhere. http://www.informationweek.com/conference
shamika
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shamika,
User Rank: Apprentice
12/8/2013 | 8:59:55 AM
Re: Aircraft industry isn't dumping data
"Many businesses still miss the valuable insights hiding in data on consumer behavior," I like this quote. Many business cannot understand the gravity of these data and what sort of actions they can take based on these.


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