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How CIOs And CMOs Can Be Better Partners
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SherylP050
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SherylP050,
User Rank: Apprentice
12/17/2013 | 3:39:48 PM
Re: Great diagnosis of the problem and play book on getting along
Thank you for your comment.  It's rewarding to hear that our thoughts align on the core issues driving a lack for alginment as well as the actions needed to overcome the obstacles.  When CMOs and CIOs do come to the table with an open mind and focus on the how to collaborate, they can build a strong blueprint for marketing technology to capitalize on new customer engagement opportunities to drive business growth
D. Henschen
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D. Henschen,
User Rank: Author
12/17/2013 | 11:35:17 AM
Great diagnosis of the problem and play book on getting along
I've read and written a lot on this topic, and Sheryl does a great job of spotting the real problems and laying out a play book for overcoming the build-in obstacles to CIO/CMO cooperation. It all starts, as Sheryl writes, when there's a lack of agreement on strategic priorities and a lack of IT people with marketing skills. That's why marketing departments "go rogue" and turn to anybody but the IT department.

 


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