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Whiteboxes Are In Your Future
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SaneIT
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SaneIT,
User Rank: Ninja
12/23/2013 | 7:37:19 AM
Re: White box storage
I'm not saying that support will be totally non-existant but the levels of support and expectations are often very different when a company is selling a product as a white box solution.  That isn't always bad but if you're expecting the same amount of attention that your current hardware provider is giving you then it might be a bit of culture shock.  I see it as the difference between mainstream applications with a large developer behind them and open source software projects that require a lot more leg work on your end to fix issues.
joreilly925
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joreilly925,
User Rank: Author
12/22/2013 | 1:05:46 PM
Re: White box storage
It's a bit reminiscent of what happened with TV's, though I see Foxconn is planning to build large-scren TVs in the US.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
12/22/2013 | 3:48:26 AM
Re: White box storage
@Jim, yes you are right and this pattern has all the hallmarks of the product life cycle theory. I feel that innovation in hardware is slowing down and that's part of the reason why companies don't want to be in the hardware business anymore, on the other hand software has a lot of room for innovation. Add into the mix that competitors do not have proper frameworks for IP, and the advantage becomes clear.
joreilly925
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joreilly925,
User Rank: Author
12/20/2013 | 4:54:30 PM
Re: White box storage
@Chris, the big companies certainly have the team to do this, but I expect the usual spectrum of VARs and integrators will build the units, and then sell them on. This could be described as a multi-level selling opportunity for the ODMs, ranging from cloud firms to large enterprises to VARS to end-users.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
12/20/2013 | 4:44:12 PM
Re: White box storage
Is this mostly a big company opportunity -- one that only big companies with the IT staff expertise to piece these together can tap? 
joreilly925
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joreilly925,
User Rank: Author
12/20/2013 | 2:04:21 PM
Re: White box storage
@SaneIT, The support issue is definitely on the table for new vendors, especially foreign suppliers. On the other hand, Quamta and other big ODMs are delivering huge quantities to Google and Amazon, so one assumes they have high quality. I see a period with a lot of suppliers and a bit of confusion, then a period of consolidation, just as the SMB NAS market has evolved.
SaneIT
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SaneIT,
User Rank: Ninja
12/20/2013 | 12:30:42 PM
White box storage
While I can't say I'm opposed to the idea I'd really have to take a close look at any white box offering before diving in no matter how inexpensively they can deliver storage space.  I've used NAS devices by lesser known branded companies and the issues, lack of support and all around wacky fixes were just too much to take.  With storage costs from the big vendors dropping every year I'm sure this will help drive prices down but eventually we'll get to a point where cheaper is just cheaper not more cost effective.
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