Comments
Gas Stations Use Data To Pump Up Sales
Newest First  |  Oldest First  |  Threaded View
ErikaYBLTV
50%
50%
ErikaYBLTV,
User Rank: Apprentice
3/3/2014 | 8:49:58 PM
Re: Open Data
Dynamite article! Really cool stuff... Love it! You might find our interview with iSIGN's CTO, Mark Janke from DSE14 of interest: http://ybltv.com/?p=10932 I enjoyed chatting with Mark and learning more about interactive proximity marketing ;-) Again, thx for this great article, cheers.
jagibbons
50%
50%
jagibbons,
User Rank: Ninja
1/8/2014 | 11:27:10 AM
Re: It is amazing to me that people sell their privacy so very cheaply...
If the data is limited to GPS location and phone make/model, I'm not convinced there's a significant privacy risk.  The location is tied to the gas station making the offer, so all those devices will be in close proximity. If I'm sharing my MEID, phone number or other type of PII, either by choice or not, that's an entirely different issue in my opinion.
Michael Fitzgerald
50%
50%
Michael Fitzgerald,
User Rank: Moderator
1/5/2014 | 7:16:40 PM
Re: Open Data
this data does go through a third party and can be scrubbed. there is no particular reason that individual customer data needs to be evaluated (though of course, privacy is an issue). What I find interesting is the relatively high (or low) value of the data. Most records are valued at 1 cent to 2 cents each, according to a report cited in a McKinsey piece I read recently. If 'insights' become like google Adwords, we should expect to see a continuum of values, some of which will be worth dollars and tens of dollars (and perhaps more). 
asksqn
50%
50%
asksqn,
User Rank: Ninja
1/4/2014 | 6:04:59 PM
It is amazing to me that people sell their privacy so very cheaply...
The data is anonymized schtick is a crock.  There is nothing anonymous about GPS location, mobile phone make/model.  Too many consumers are blissfully ignorant of their privacy and very eager to sell it cheaply to a corporate entity like Tata that makes millions selling their info. 
WKash
50%
50%
WKash,
User Rank: Author
1/3/2014 | 12:55:22 PM
Open Data
Interesting to see how the value of data can be calculated in concrete terms. That may be useful to those with an eye toward freely available data from the government -- especially those now showing up on the Open Data 500 list of companies exploiting governement data.  read more elsewhere on InformationWeekat: Open Government Data: Companies Cash In


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July10, 2014
When selecting servers to support analytics, consider data center capacity, storage, and computational intensity.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.